Vienna Fashion Week.26: What Designers Showed from September 15–17
Handcraft, Austrian textiles and contemporary Thai design
As part of the 18th Vienna Fashion Week, held at MuseumsQuartier, Austrian and international designers presented their work from September 15–17. The programme focused on handcraft techniques, reinterpretations of traditional textiles, the reuse of materials, experiments with form and contemporary Thai design. We take a closer look at the collections and creative approaches presented over the three days.
September 15
Mariella Elsa
Mariella Elsa works with crochet, transforming a traditional technique into a fully fledged tool of contemporary fashion. The designer creates her own patterns and develops each piece from scratch. The interplay of colour, texture and form makes each of her designs unique.
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Laura Grüner
Laura Grüner was part of the opening day’s programme alongside Mariella Elsa. Her label was presented at Vienna Fashion Week.26 as an independent Vienna-based brand.
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Artista
The Beauty in Chaos Fall/Winter 2026/27 collection is centred on the freedom to express oneself through clothing. Artista combines deconstructed and structured silhouettes with unexpected colours, shimmering details and contrasting materials. The prints are based on works by French artist Ludovic Thiriez, who lives in Budapest.
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Aquanauta
Aquanauta, founded by designer Bernadett Pallai, centres its collections around the search for unique pieces. In its current presentation, the brand focuses on individuality, attention to detail, imagination and the combination of elegance with a relaxed aesthetic.
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KM/A
KM/A creates its pieces by hand in its own Vienna studio, working with fabric, cut, colour and functionality. A particular focus is placed on materials with a history of their own — including fabrics that were once used for parachutes, the canvas of alpine huts or tents. In a new context, they are given a second life.
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NI-LY
NI-LY combines elegance with a relaxed attitude and sporty elements. The label is characterised by clean lines, geometric shapes and origami-inspired cuts. Eastern and Western cultural influences come together in a contemporary everyday wardrobe.
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September 16
Palla Vienna
Palla Vienna, founded by designer Alexandra Palla, draws on Austria’s textile heritage. Linen, loden, waffle piqué, woven checks and traditional ribbons form the basis of its contemporary designs. Through its approach to materials, silhouettes and proportions, the label brings familiar Austrian textile traditions into a modern context.
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SYLGV presented by Toblerone
SYLGV is a collective supporting women within Vienna’s local art and design scene. At Vienna Fashion Week.26, it presented the current collections of AMATEUR and KAMEN, complemented by jewellery and accessories from Vienna-based female designers. Both labels are characterised by fluid fabrics, minimalist cuts and a restrained urban aesthetic; materials include viscose, modal, linen and cotton.
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Pitour
Pitour’s winter collection combines restraint with a rebellious edge. The coat is described by the designer as the central element of the season, while the other pieces work with metaphors, codes and contrasts. Through clothing, the label emphasises individuality and a refusal to compromise.
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Dreizehn — AiR des MQ
Dreizehn explores the intersection of art and fashion through the reuse of textiles. The studio works with leftover fabrics, turning them into new garments according to zero-waste principles. A signature detail is the red stitching, symbolising human touch and the art of repair. Rectangular shapes allow the garments to adapt to the body, while the approach combines the energy of the Berlin underground with Japanese cutting techniques.
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Karim Temimi
In The ROOM BEHIND THE MIRROR, Karim Temimi turns to «Alice in Wonderland» as a psychological space. The designer explores loss of identity, a distorted perception of reality, fear and loss of control. These states are expressed through exaggerated forms, contrasts between materials, concealment, intricate details and deliberately disrupted proportions.
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September 17
Helmet N Armour
The EL-ROI 2026 collection combines Austrian elegance with African craft traditions. The pieces are handcrafted from premium fabrics and African textiles. A defining principle of the label is exclusivity: once a particular design is sold, it is never reproduced.
Atelier Snow
Bridal Made to Re-Wear by Atelier Snow rethinks the traditional approach to the wedding dress. Former brides walked the runway in their own wedding looks, reinterpreted through new colours, details, combinations and accessories. In this way, bridalwear can remain part of the wardrobe long after the ceremony.
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Elisabeth Bauer
Berlin-based designer and textile artist Elisabeth Bauer works at the intersection of analogue techniques and digital technologies. Handcrafted works serve as the starting point for digital compositions, which are then brought back into physical textiles through embroidery, quilting and other surface techniques. Longevity, adaptability and a responsible approach to materials are central to her practice.
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Frank Weenegssinn
On September 17, Frank Weenegssinn presented contemporary Thai fashion as part of the international segment. In his work, the designer explores people, memories and emotions, placing particular emphasis on textures and the stories that clothing can convey.
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NICHp
NICHp made its Vienna Fashion Week debut with a contemporary interpretation of Thai fashion. The label combines minimalism, femininity and classic cutting techniques, focusing on clear silhouettes, quality craftsmanship and considered details. The current collection also features jewellery elements made from recycled plastic, transformed into handcrafted decorative pieces.
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Rose Mars
Denim remains the central material for Rose Mars. The designers treat it as a kind of canvas for experimenting with silhouettes, details and textures. Upcycling plays an important role: old denim is given a new life, while the longevity of the garments forms part of the label’s sustainable design approach.
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The three days of Vienna Fashion Week.26 demonstrated the many different approaches to contemporary fashion — from handcraft and the reinterpretation of historic textiles to deconstruction, upcycling and digital techniques. Austrian labels shared the programme with emerging designers and representatives of the Thai fashion scene, creating a diverse picture of what contemporary design can be today.
Cover photo: Instagram @pallavienna
