Gigi Hadid and other models star in Miu Miu’s Christmas campaign
Holiday — 2026
Miu Miu has unveiled its Holiday 2026 campaign. Starring in the campaign are Gigi Hadid, Louise Jacobson, Xiaowen Ju, Georgia Martin, Crystal Fish, Hirai Momo and Naila Singleton. Together, they step into a festive world where classic Christmas traditions meet humour, fashion and a touch of theatricality.
Photographed by Tina Barney, the campaign centres on a grand country house. An array of decorations, a Christmas tree, antique furniture and soft winter light set the scene for an opulent family Christmas.
Yet Miu Miu deliberately disrupts this idyllic setting. Against the backdrop of elegant interiors, the campaign’s protagonists pose with plush toys created by the brand especially for the shoot. Real geese also make an appearance, adding an unexpected twist to the story.
The collection’s clothing is built around contrasts, too. Embroidered silk dresses are paired with knitwear, sharply tailored grey pieces, flannel and sporty jackets. Standout accents include shimmering bralettes, satin dresses and leopard-print pieces. Ballet flats, loafers and Miu Miu bags complete the looks, including the Beau, Vivant, Arcadie and Wander styles.
Lotta Volkova is responsible for the styling, while Christopher Simmonds oversaw the art direction. As always, the campaign’s creative vision comes from Miuccia Prada. Emily Blichfeldt has also directed a short film that brings the story to life, taking it beyond still photography and into motion.
Miu Miu’s Holiday 2026 campaign feels like a Christmas card deliberately made a little unexpected. Everything is familiar – presents, a decorated house, dressed-up looks and a sense of family togetherness. But the brand adds its signature playfulness, transforming traditional Christmas into a fashion fantasy all its own.
Photos: Instagram @miumiu, @gigihadidargentinaa, @hiraimomo1520
