From Swarovski sparkle to Prada’s fairytale animation: a look at this year’s Christmas campaigns
Ariana Grande, Anya Taylor-Joy and more stars in festive looks
The Christmas advertising season has officially begun! Fashion and beauty brands are unveiling their holiday campaigns one after another, bringing star ambassadors, fairytale settings, and the sparkle that makes the festive season feel complete.
Dior, Prada, and Swarovski have all unveiled their Christmas campaigns. Anya Taylor-Joy and Deva Cassel step into a world of sweet fantasies, Maya Hawke and Sadie Sink meet hand-drawn characters, while Ariana Grande transforms Swarovski’s holiday campaign into a full-fledged musical.
Dior’s Sweet Atelier of Dreams
The French fashion house has unveiled its Holiday 2026 beauty campaign, starring actress Anya Taylor-Joy and model Deva Cassel, the daughter of Monica Bellucci and Vincent Cassel.
This season, the brand invites audiences into a Christmas fairytale filled with warming spices, sugary decorations, and golden shimmer.
Titled «The Sweet Atelier of Dreams», the campaign transforms Dior’s historic building at 30 Avenue Montaigne in Paris into a whimsical gingerbread house, where every detail evokes the magic of the approaching holiday season.
Anya Taylor-Joy appears as the enchanting hostess of this world, inviting viewers on a journey through Dior’s festive universe. She is joined by Deva Cassel.
Alongside its fairytale atmosphere, the campaign showcases the brand’s gift collection. Highlights include the iconic Miss Dior, J’adore, and Sauvage fragrances, Dior Prestige skincare, makeup, and limited-edition accessories. Standout pieces include the J’adore music box, the Dior Délice candle scented with gingerbread, and festive Christmas ornaments.
A special treat for collectors is the La Malle des Rêves advent calendar. Designed to resemble a miniature dressing table with a mirror and 24 drawers, it pays tribute to defining moments in the fashion house’s history.
«Stranger Things» Stars Enter Prada’s World of Hand-Drawn Characters
Prada is adding a touch of animated magic to its holiday advertising. The Christmas campaign combines photographs of the stars with hand-drawn characters. Among its leading faces are actresses Maya Hawke and Sadie Sink, best known for their roles in «Stranger Things».
The photographs were taken by Glen Luchford, while the animation was created by a team of artists led by John Pomeroy, known for his work on Disney’s «Pocahontas» and projects featuring Winnie the Pooh.
The team created fantastical creatures especially for the campaign, drawing inspiration from classic Disney animated films.
On screen, the actresses interact with the illustrated characters as real-life photography blends seamlessly with animation. The result feels like an illustrated Christmas tale in which childhood fantasies come to life.
Ariana Grande Stars in Swarovski’s Musical
Swarovski has unveiled a new holiday campaign starring its brand ambassador, Ariana Grande.
The one-minute film feels like a lavish musical, complete with theatrical orchestral accompaniment that shifts from jazzy motifs to classical music. Grande first appears in a white suit and top hat adorned with silver-toned jewellery and brooches. She then leads a group of dancers up a grand staircase before appearing in a voluminous princess gown surrounded by pink feathers.
And the festive spectacle doesn’t end there. The singer peeks inside a miniature dollhouse to deliver a gift to its tiny inhabitants. In another scene, she transforms into a ballerina in a sequence inspired by Tchaikovsky’s «Swan Lake».
SKIMS Channels Vintage Christmas Photography
Kim Kardashian’s brand SKIMS has also joined the holiday campaign season. Its new Christmas campaign brings together all five Kardashian-Jenner sisters — Kim, Kourtney, Khloé, Kendall, and Kylie. The atmospheric shoot was photographed by Nadia Lee Cohen, known for her distinctive retro aesthetic.
Decorated Christmas trees, piles of presents, and interiors that evoke decades past give the images the feel of vintage holiday photographs. The sisters pose in festive loungewear, while the campaign as a whole recalls the posters of classic Hollywood films.
The brand has unveiled its «Holiday Shop» collection, featuring pyjamas, loungewear, underwear, knitwear, and gift ideas for the whole family.
Photos: Prada, Dior, SKIMS, Swarovski
