Vienna Fashion Week.26: What Designers Presented on the Final Day
Handcraft, Transformable Designs and a Contemporary Take on Tradition
Vienna Fashion Week has already come to an end, but we are continuing to explore the collections presented at this year’s edition at MuseumsQuartier. On the final day of VIENNA FASHION WEEK.26, Liudmila Lugbauer, MARINÀ, Elke Freytag, KOKOKNIT, Grünschnabel & Gänseblümchen and KIKI KORSETT presented their work. The programme concluded with the LOOK! Fashion Night powered by Suzuki.
Liudmila Lugbauer
Liudmila Lugbauer creates her garments in her own atelier in Lower Austria, where she personally makes each piece. The designer draws inspiration from street style and works with feminine, elegant silhouettes, adding playful details to her designs. Her approach focuses on creating pieces that can be worn for different occasions, from a day at work to an evening out.
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MARINÀ
The Slovak label MARINÀ, founded by designer Marina Žaková, combines minimalism, versatility and transformable designs. The brand’s production approach focuses on minimising textile waste. The Growth collection draws inspiration from the mathematical principles associated with Leonardo Fibonacci — the golden ratio, the spiral and the Fibonacci sequence — translating them into the construction and shapes of the garments.
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Elke Freytag
The Vienna-based label Elke Freytag centres its aesthetic on lightness, naturalness and understated elegance. The designer works with clean lines, distinctive fabrics and precise tailoring, creating limited-edition pieces in collaboration with local production partners. The clothes are designed to remain relevant beyond seasonal trends while highlighting the individuality of the person wearing them.
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Martina Reuter also walked the runway during Elke Freytag’s show at Vienna Fashion Week.26, marking her return to the fashion catwalk after competing in bodybuilding.
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KOKOKNIT
Austrian label KOKOKNIT, founded by designer Gulnaz Karahan, reinterprets traditional crochet through a contemporary fashion language. Each piece is made by hand, from the initial idea to the final stitch. At the heart of the brand’s philosophy is Soft Power, bringing together softness, strength and elegance while presenting craftsmanship as a contemporary form of individual luxury.
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Grünschnabel & Gänseblümchen
Grünschnabel & Gänseblümchen combines traditional Austrian clothing with contemporary design. The Reminiscence collection explores the idea of family memory, drawing on vintage lace preserved by the designers’ grandmothers. The brand also creates personal “wearable memories” by transferring photographs onto aprons or the backs of vests.
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KIKI KORSETT
KIKI KORSETT places the corset at the centre of its collections, combining soft leather with Italian silk. Each model is handmade, ranging from understated designs to more elaborate pieces featuring embellishments and crystals. The brand’s distinctive approach is its versatility: a single corset can be paired with different silk and leather skirts, creating looks suitable for both day and evening.
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LOOK! Fashion Night powered by Suzuki
The final highlight of VIENNA FASHION WEEK.26 was the LOOK! Fashion Night powered by Suzuki, which, together with the Closing Show, brought this year’s Fashion Week at MuseumsQuartier to a close.
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Cover photo: Instagram @marina.fashiondesign
