Kim Kardashian faces backlash over Skims’ $148 advent calendar
What has left shoppers outraged
Skims, the brand founded by Kim Kardashian, has found itself at the centre of a controversy over its latest holiday release. Ahead of the winter festive season, the company unveiled an advent calendar priced at $148. However, instead of spreading holiday cheer, its contents gave shoppers plenty of reasons to complain.
The backlash began after a blogger posted a TikTok video unboxing the calendar. With each new compartment she opened, her disappointment grew. The video quickly went viral, racking up tens of millions of views and prompting users to debate the calendar’s contents.
It turned out that, for the price, customers were offered mostly small accessories: two keychains, three basic hair ties, six silk scrunchies, six bobby pins, two hair clips, two bra straps, a soft Skims-branded stress toy, a mini comb and a keychain with a compact mirror.
Users in the comments were quick to poke fun at the selection. Some compared the contents to things you might find at the bottom of your handbag or under the sofa, while others joked that the calendar looked like a gift put together from random unwanted bits and pieces found around the house. Shoppers also pointed out that an advent calendar from a lingerie brand did not contain a single item of clothing.
Skims eventually responded to the customer backlash. Company representatives acknowledged that the advent calendar had fallen short of some customers’ expectations and announced that everyone who had purchased one was offered either a full refund or store credit. The brand also assured customers that their feedback would be taken into account when developing future releases.
Photo: Instagram @kimkardashian, @officialcrystalpink, @kaylaryan, @jocelyntobin_
