Burberry Launches Football-Inspired Campaign

A look at the visuals

Burberry has unveiled its Autumn/Winter 2026 campaign titled A Good Sport. The result is an energetic yet nostalgic love letter to football and fan culture.

The brand’s creative director, Daniel Lee, brought together a standout cast for the campaign. In the stands appear actor Jason Sudeikis alongside Romeo Beckham, son of Victoria Beckham, as well as Thai star Wachirawit Chivaaree.

Actress Lucy Punch is seen bustling around a food truck before the match, while Stephen Graham plays the coach of a Sunday league children’s football team. The campaign also features footballers Declan Rice and Leah Williamson, along with models Rosie Huntington-Whiteley and Neelam Gill.

The collection includes polo shirts and scarves in Burberry’s signature check pattern, alongside practical trench coats, parkas, and Harrington jackets. Key new accessories include the Primrose bag, defined by its curved silhouette, and the Knight Runner sneakers.

Photo: Burberry