Victoria Swarovski graces the cover of Forbes

And shares her plans
Austrian pop singer, entrepreneur, and heiress to the multi-billion crystal empire Swarovski, Victoria Swarovski, has become the main feature of the latest Forbes issue. The 31-year-old celebrity appeared on the cover and took part in a stunning photoshoot.
For the shoot by Peter Rigaud, Victoria donned an elegant black tuxedo, complemented by a refined diamond-encrusted bow tie. Her beauty look featured nude-toned makeup, harmonizing perfectly with her voluminous curls.
In her interview with the magazine, Victoria revealed her plans for the near future.
Victoria Swarovski began her music career at 16, signing a contract with a record label. Shortly after, she successfully performed as an opening act during the stadium tour of German comedian Mario Barth.
«That was when I truly learned what discipline means. I was still in school and touring at the same time», Victoria recalled.
After graduating, she decided to pursue a singing career in Los Angeles, taking out a €100,000 loan to kickstart her journey. There, she met renowned songwriter Diane Warren, known for writing hits for Cher, Celine Dion, and other famous artists. This led the aspiring star to the heart of the U.S. music industry. However, despite her connections, she couldn’t break through due to the intense competition.
In 2016, Victoria won the TV show «Let’s Dance», which led to an offer to become its host. Initially, she faced criticism, but over time, she won over the audience.
«For several weeks, I was harshly criticized in the media and online. It’s not something you can easily accept», Victoria recalls.
However, she unexpectedly got a second chance and was allowed to host another season of Let’s Dance. She worked hard on herself and improved her performance. Today, Victoria is the longest-running host in the history of «Let’s Dance», surpassing Sylvie Meis.
Beyond television, Victoria runs the vegan cosmetics brand Orimei, which she founded in 2021. The brand focuses on skincare products designed to deliver the «perfect glow».
«I always said I wanted to create something of my own. And what suits me best? Of course, makeup», says Victoria.
In 2025, she plans to expand Orimei’s decorative cosmetics line. She also wants to launch an entirely new brand, entering the home goods market. Despite her numerous projects, Victoria remains true to her motto: work hard and follow your own path.
Photo: forbes.at