Victoria Swarovski Unveils Collaborative Collection with Krüger Dirndl

A Closer Look
Austrian television host Victoria Swarovski has introduced her latest joint collection with Krüger Dirndl. The line blends timeless elegance with contemporary accents, reflecting Swarovski’s distinctive style. She was personally involved in every stage of the creative process — from mood board development to the final selection of silhouettes.
The collection draws inspiration from the depths of the sea: each dirndl is adorned with a marine emblem on the back. A deep navy design features a spiral seashell, the emerald-green version is decorated with a turtle, the brown with a starfish, while the beige shimmers with pearls and a scallop shell.
Its palette combines delicate pastels with striking contrasts, ranging from champagne and icy blue to vivid fuchsia. The pieces are crafted from cotton blends, velvet, and silk, complemented by aprons embellished with pearl accents. Unique embroidery on each garment serves as a signature hallmark of the collection.
Naturally, Swarovski crystals grace the designs, subtly illuminating the fabrics with a shimmering effect reminiscent of underwater reflections. Updated fastenings and refined decorative elements further emphasize the graceful silhouette.
The highlight of the season is a high-collared dirndl, seamlessly merging tradition with modernity. The collection also includes a range of blouses — from romantic sheer styles to voluminous-sleeved variations — along with knitwear and outerwear, such as a pearl-embellished handcrafted jacket and a long coat finished with velvet detailing.
According to Swarovski, the collaboration is a «poetic tribute to nature,» where every dirndl represents not merely clothing, but a unique story with its own character.
Photo: Krüger Dirndl
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