Top model Daria Werbowy becomes the face of Alaïa

Captured through the lens of photographer Tyrone Lebon

The legendary Parisian fashion house, founded in the 1980s by designer Azzedine Alaïa, has unveiled its new advertising campaign for the Winter-Spring 2025 season, with Canadian top model Daria Werbowy as its face.

Her timeless beauty and always impeccable wardrobe perfectly align with the brand’s stylistic canon. The 41-year-old campaign star posed for British photographer Tyrone Lebon, trying on pieces from the new collection.

In one of the shots, Daria poses in a luxurious white dress that seems to embrace her figure, creating a mesmerizing silhouette.

Werbowy left the fashion industry in 2016 but returned in 2023 as the face of a Gucci campaign. She has appeared on the cover of Vogue 12 times, collaborated with Saint Laurent, Versace, and Louis Vuitton, captivated Phoebe Philo, and inspired Miuccia Prada. And now, Pieter Mulier.

Photo: Instagram @maisonalaia