Tiffany & Co. opens its largest boutique in Milan
Let’s take a look inside
Tiffany & Co. has opened its largest store in Europe. It is located in Milan – on Via Montenapoleone, one of the most expensive shopping streets in the world, within the historic Palazzo Taverna, built in 1835.
As usual, the project was led by architect Peter Marino – who also designed the interior of Chanel’s jewellery and watch boutique on Place Vendôme. Marino spent two years developing and bringing the concept to life.
Tiffany & Co. CEO Anthony Ledru stated that the brand gave Marino complete creative freedom: «We don’t give any guidelines, and that’s how we get the best. We discuss everything. I think this is one of the stores where his creativity reached its peak».
The boutique’s facade features arched windows with Murano glass and lunettes reminiscent of Louis Comfort Tiffany’s stained glass.
In the lobby, stands evoke a reference to Milan, while screens display Leonardo da Vinci’s vineyards at Casa degli Atellani and the garden on Via Palestro.
Visitors ascend to the upper levels via a glass staircase designed by French architect Hugh Dutton.
Marino generously diluted the brand’s signature turquoise with pastel shades of pink and lilac. In addition to pieces from current collections, the Milan boutique showcases items from the brand’s archive – such as a pocket watch from the early 20th century that belonged to the captain of the Carpathia (the ocean liner that rescued over 700 people from the Titanic) – which Tiffany & Co. acquired at an auction late last year for two million US dollars.
