44-year-old Adriana Lima is raising two daughters—16-year-old Valentina and 13-year-old Sienna. For the first time, the model appears alongside her children in a new Victoria’s Secret Mother’s Day campaign. The trio is dressed in classic pajama sets and tops. In the campaign video titled «Made in Mom’s Image,» Lima and her daughters showcase outfits in pale pink, soft yellow, and grey tones, playfully acting out a сюжет involving a vintage video camera.

Adriana is one of the original Victoria’s Secret Angels, having walked in every fashion show from 1999 to 2018—except for 2009, when she was on maternity leave.

In 2018, Lima announced her departure from Victoria’s Secret, but returned in 2023 as the face of a new fragrance campaign. She also took part in the brand’s shows in 2024 and 2025. Adriana has three children: she shares daughters Valentina and Sienna with former basketball player Marko Jarić, and in September 2022, she welcomed a son, Cyan, with producer Andre Lemmers.

Photo: Victoria’s Secret

A quarter of a century later, Victoria’s Secret is revisiting its archives – this time with Hailey Bieber. The model and entrepreneur channels the legendary look of Gisele Bündchen, which became a symbol of its era in the late 1990s and permanently etched the Brazilian supermodel’s name into the brand’s history.

As part of the A Very VS Valentine’s campaign, Bieber poses in lingerie, sitting in the bottom drawer of a dresser while painting her nails – almost mirroring Gisele Bündchen in the original shot. Yet the interpretation feels modern: not a literal copy, but a subtle visual dialogue between generations.

Where the original Gisele image was dominated by pink hues emphasizing the glamour and sensuality of the late ’90s, Hailey’s version employs a warm beige palette – more restrained, minimalist, and in harmony with contemporary aesthetics.

For Victoria’s Secret, this project is not just a tribute to the past, but also part of a strategy to rethink its own legacy. The brand increasingly embraces new faces while maintaining a connection to the iconic moments of its history.

Let’s take a look at the other shots from the campaign – they are equally stunning:

Photo: Instagram @adrienneraquel

The first Victoria’s Secret show in six years took place in New York, featuring both legendary supermodels who have long been brand ambassadors and fresh faces.

The show opened with Gigi Hadid, who appeared on the runway in a pink outfit with wings.

Her sister, Bella Hadid, also graced the runway — her second appearance after a long break due to Lyme disease. In September, Bella made a comeback at the Saint Laurent show.

Victoria’s Secret «Angels» who returned to the runway included Eva Herzigová, Alessandra Ambrosio, Candice Swanepoel, Grace Elizabeth, Barbara Palvin, Taylor Hill, Behati Prinsloo, and Adriana Lima. Lima’s contract with the brand, by the way, spanned 18 years — from 2000 to 2018. During that time, she participated in 18 shows.

Meanwhile, this was a debut for Kate Moss and her daughter Lila, former French First Lady Carla Bruni, model Vittoria Ceretti, and plus-size model Ashley Graham in the brand’s lingerie show.

Tyra Banks, who was an Angel from 1997 to 2005 and appeared in nine shows, closed the show.

Musical performances were provided by Lisa from Blackpink, Tyla, and the legendary singer Cher.

Despite public calls for the brand to return to its previous show format, the result did not impress viewers. According to Daily Mail, many online reviews were negative, with critics targeting the direction, decorations, and «fake applause».

Photo: Masato Onoda/WWD