We continue our «Wearers» feature, in which we highlight prominent stars who choose pieces from Austrian brands for their public appearances. A special place among them belongs to Swarovski – celebrities frequently turn to the brand’s jewelry to complete their looks.

This time, British singer RAYE has joined the list of the brand’s admirers.

Inspired by the glamour of Old Hollywood, RAYE appeared in Swarovski jewelry during one of her tour concerts, adding a final dazzling touch to her stage looks.

For one appearance, the artist paired a red satin dress with a necklace from the Vienna collection, which emphasized the neckline. For another outfit featuring a deep-cut gown adorned with beads and sequins, she chose earrings from the Matrix collection.

The result was truly striking looks. Wouldn’t you agree?

Photo: Instagram @swarovski

Easter is approaching—one of the most anticipated spring celebrations, filling the days with vibrant colors, the scent of fresh flowers, and a sense of new beginnings. To mark the occasion, Swarovski has introduced a themed collection that blends elegance with a playful holiday spirit.

The line draws inspiration from an imagined «Ariana’s Garden,» where nature comes to life in the form of refined jewelry pieces. At the heart of the collection are designs featuring butterfly and floral motifs, capturing the lightness and freshness of the season. Delicate petals, vivid hues, and distinctive silhouettes create an atmosphere of springtime joy and renewal.

The collection also reinterprets traditional holiday symbols with a contemporary twist: charming bunny figurines add a playful touch, while crystal eggs offer a glamorous alternative to classic Easter attributes—decorative pieces that remain relevant well beyond the holiday.

The collection makes a perfect addition to both festive décor and thoughtful gifts for loved ones. Swarovski notes that these creations are designed to highlight the magic of spring and make Easter even more special.

Photo: Swarovski 

Global ambassador for Swarovski, Ariana Grande, stars in the campaign for the limited-edition jewelry collection Ariana’s Garden. The line features 29 pieces inspired by butterflies and flowers, alongside brooches, hair accessories, and even decorative figurines.

The fourth capsule collection, Ariana Grande x Swarovski, launched on March 17, 2026. While last year’s line leaned toward understated, classic elegance, the new collection emphasizes a more whimsical, almost fairy-tale aesthetic.

The capsule was developed under the direction of the brand’s Creative Director, Giovanna Engelbert. Her concept draws on nature as a source of inspiration for self-expression and inner transformation. The visual campaign unfolds within the imagined setting of “Ariana’s Garden” — a dreamlike space where romantic symbolism meets theatricality and stage-like brilliance. This approach aligns with Swarovski’s recent strategy of transforming jewelry into a medium for storytelling and emotional experience.

According to Ariana Grande, the collection was conceived as a way to bring more lightness, playfulness, and imagination into everyday life. In this sense, the project moves beyond the traditional format of a celebrity collaboration, becoming part of a broader trend — the pursuit of visual joy in everyday objects.

Photo: Swarovski

Brazilian TV host and style icon Sabrina Sato became one of the brightest stars of the Rio de Janeiro Carnival. In front of thousands of spectators, the celebrity appeared in a breathtaking ensemble lavishly adorned with Swarovski crystals.

The striking costume was created for Sabrina by stylist Pedro Sales. To embellish the look, he used more than 110 crystal-cut beads and pendants from the Millenia and Chroma lines.

The result was a truly radiant yet refined image — one that perfectly captures the energy, brilliance, and vibrant rhythm of the Brazilian carnival.

Photo: Instagram @sabrinasato

Sabrina Carpenter has wrapped up her large-scale Short n’ Sweet tour. At one of the concerts, the singer appeared in a sparkling outfit created especially for her by the Austrian brand Swarovski. The custom ensemble, consisting of a top and trousers, was completed by the artist with understated jewelry.

«Sabrina Carpenter showcased her retro and radiant sense of style in a custom catsuit hand-embellished with tonal Swarovski Crystals», reads the brand’s official Instagram page.

It is worth noting that Swarovski has long enjoyed immense popularity among top-tier celebrities. Previously, stars such as Lisa from Blackpink, Ariana Grande, Beyoncé and many others have been seen wearing the label’s creations.

Photo: Instagram @swarovski

The global promo tour for Wicked: One Wonderful Night is in full swing, and the film’s leading star, Ariana Grande, continues to captivate audiences with her impeccable red-carpet appearances. For the latest premiere, the singer and actress chose exquisite jewelry pieces from Swarovski — a brand for which she serves as an ambassador. Elegant behind-the-scenes shots of Ariana trying on the pieces appeared on the Austrian house’s Instagram account.

Wearing a luxurious beige embroidered gown, Ariana completed the look with a radiant necklace and matching earrings.

A shimmering silver pleated dress with a deep neckline was accentuated by a heart-shaped pendant necklace.

Meanwhile, a delicate pink gown sparkled even more brightly thanks to a refined Swarovski tiara. In each ensemble, Grande looked flawless — the glimmer of the crystals only amplified her true star aura.

Wicked: One Wonderful Night is the continuation of the cinematic adaptation of the iconic Broadway musical, drawing viewers even deeper into the history of the Land of Oz. Director Jon M. Chu (Crazy Rich Asians, In the Heights) filmed the project at Sky Studios Elstree in the United Kingdom, relying on large-scale practical sets rather than CGI to create a world that feels both magical and authentically alive.

At the heart of the story are Cynthia Erivo as Elphaba and Ariana Grande as Glinda. For Grande, the role is the fulfillment of a lifelong dream — she grew up singing songs from the musical and now brings one of its most beloved heroines to life.

In the second chapter, the Land of Oz stands on the brink of a great battle: Elphaba is in hiding, Glinda basks in fame, and the truth about the Wizard of Oz threatens to upend everything. It is a story about friendship, inner strength, and the courage to remain true to oneself — even when the world turns against you.

Photo: Instagram @swarovski

The future Queen of Sweden, Crown Princess Victoria, never misses the award ceremony of the Stockholm Junior Water Prize, for which she serves as patron.

This international competition honors young innovators aged 15 to 20 who develop solutions to pressing water challenges. Once again, the heir to the throne personally presented the awards to the young scientists.

For the occasion, she chose a vibrant pink dress by Roland Mouret, paired with Gianvito Rossi heels and a Christian Louboutin clutch. Completing the ensemble were striking Swarovski earrings from the Lucent collection, designed by creative director Giovanna Engelbert.

Moreover, Swarovski has long been in high demand among top-tier celebrities. In the past, we have seen the brand’s jewelry worn by Beyoncé and other fashionable stars.

Photo: Instagram @kungahuset

Austrian brand Swarovski has unveiled an unexpected collaboration with the popular video game Minecraft, creating a series of crystal figurines inspired by the game’s iconic characters. The collection is already available in Swarovski stores across Europe and the United States.

The lineup includes four figurines: Steve, Alex, Creeper, and Pig. Prices start at €300, with the main characters, Steve and Alex, costing €30 more. According to Swarovski, the figurines are made of the brand’s signature crystal and feature high detail — for example, the Creeper figurine has 264 facets that reflect its distinctive appearance.

«This is a unique opportunity for Minecraft fans to see their favorite characters in an entirely new form — as collectible decorative pieces,» the brand’s website states.

However, Swarovski emphasizes that the figurines are not toys and are not intended for children under the age of 15 — they are stylish interior elements or gifts for fans of the game.

Interest in Minecraft has surged again this year — thanks to the release of the game’s film adaptation, which became a box-office hit and broke records among video game-based movies. The collaboration with a luxury jewelry brand only reinforces the game’s influence far beyond gamer culture.

Photo: Swarovski

Beyoncé delivered a true spectacle during her London performance as part of the Cowboy Carter tour, impressing the audience not only with her powerful vocals but also with her stunning stage outfits. The singer appeared before her fans in two ensembles adorned with Austrian Swarovski crystals, which highlighted her star status and sense of style.

The first look — a red jumpsuit — was custom-made by Moschino. It was embellished with more than 250,000 Swarovski crystals. The design was overseen by the brand’s creative director, Adrian Appiolaza, who brought his vision of sparkle, glamour, and stage aesthetics to life.

For her second look, the artist blended classic American style with British elegance. For her performance at London’s Tottenham Hotspur Stadium, Beyoncé wore an outfit by Burberry — the iconic British brand.

The look was enhanced by dramatic fringe richly encrusted with Swarovski crystals, creating a dynamic effect as the singer moved on stage. We love it! Do you?

Photo: Instagram @beyonce

Recently, the grand charity event Met Gala 2025 took place in New York City. It traditionally marks the opening of the spring exhibition at the Costume Institute of the Metropolitan Museum of Art.

This year’s theme, Tailoring Black Style, was inspired by Monica Miller’s book Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity. The exhibition explores how fashion has played a role in shaping identity within the Black diaspora and how the phenomenon of Black dandyism emerged.

Among the many celebrities in attendance was South Korean model Sora Choi, who truly shined in a custom-made gown by the Austrian brand Swarovski.

The dress, in a trendy baby blue shade, was created especially for her and adorned with crystal embroidery and weightless feathers.

The look was completed with luxurious crystal-embellished heels by Manolo Blahnik, a sparkling hair accessory, and a silk coat.

Later, the brand shared details of how the look for Sora Choi was created. According to the designers, the dress was crafted from airy organza, feathers, and 50,000 shimmering Swarovski crystals and beads. The hair accessory alone was adorned with another 12,600 beads and required 50 hours of meticulous handwork.

A truly magnificent look!

Photo: Instagram @swarovski