The Christmas advertising season has officially begun! Fashion and beauty brands are unveiling their holiday campaigns one after another, bringing star ambassadors, fairytale settings, and the sparkle that makes the festive season feel complete.

Dior, Prada, and Swarovski have all unveiled their Christmas campaigns. Anya Taylor-Joy and Deva Cassel step into a world of sweet fantasies, Maya Hawke and Sadie Sink meet hand-drawn characters, while Ariana Grande transforms Swarovski’s holiday campaign into a full-fledged musical.

Dior’s Sweet Atelier of Dreams

The French fashion house has unveiled its Holiday 2026 beauty campaign, starring actress Anya Taylor-Joy and model Deva Cassel, the daughter of Monica Bellucci and Vincent Cassel.

This season, the brand invites audiences into a Christmas fairytale filled with warming spices, sugary decorations, and golden shimmer.

Titled «The Sweet Atelier of Dreams», the campaign transforms Dior’s historic building at 30 Avenue Montaigne in Paris into a whimsical gingerbread house, where every detail evokes the magic of the approaching holiday season.

Anya Taylor-Joy appears as the enchanting hostess of this world, inviting viewers on a journey through Dior’s festive universe. She is joined by Deva Cassel.

Alongside its fairytale atmosphere, the campaign showcases the brand’s gift collection. Highlights include the iconic Miss Dior, J’adore, and Sauvage fragrances, Dior Prestige skincare, makeup, and limited-edition accessories. Standout pieces include the J’adore music box, the Dior Délice candle scented with gingerbread, and festive Christmas ornaments.

A special treat for collectors is the La Malle des Rêves advent calendar. Designed to resemble a miniature dressing table with a mirror and 24 drawers, it pays tribute to defining moments in the fashion house’s history.

«Stranger Things» Stars Enter Prada’s World of Hand-Drawn Characters

Prada is adding a touch of animated magic to its holiday advertising. The Christmas campaign combines photographs of the stars with hand-drawn characters. Among its leading faces are actresses Maya Hawke and Sadie Sink, best known for their roles in «Stranger Things».

The photographs were taken by Glen Luchford, while the animation was created by a team of artists led by John Pomeroy, known for his work on Disney’s «Pocahontas» and projects featuring Winnie the Pooh.

The team created fantastical creatures especially for the campaign, drawing inspiration from classic Disney animated films.

On screen, the actresses interact with the illustrated characters as real-life photography blends seamlessly with animation. The result feels like an illustrated Christmas tale in which childhood fantasies come to life.

Ariana Grande Stars in Swarovski’s Musical

Swarovski has unveiled a new holiday campaign starring its brand ambassador, Ariana Grande.

The one-minute film feels like a lavish musical, complete with theatrical orchestral accompaniment that shifts from jazzy motifs to classical music. Grande first appears in a white suit and top hat adorned with silver-toned jewellery and brooches. She then leads a group of dancers up a grand staircase before appearing in a voluminous princess gown surrounded by pink feathers.

And the festive spectacle doesn’t end there. The singer peeks inside a miniature dollhouse to deliver a gift to its tiny inhabitants. In another scene, she transforms into a ballerina in a sequence inspired by Tchaikovsky’s «Swan Lake».

SKIMS Channels Vintage Christmas Photography

Kim Kardashian’s brand SKIMS has also joined the holiday campaign season. Its new Christmas campaign brings together all five Kardashian-Jenner sisters — Kim, Kourtney, Khloé, Kendall, and Kylie. The atmospheric shoot was photographed by Nadia Lee Cohen, known for her distinctive retro aesthetic.

Decorated Christmas trees, piles of presents, and interiors that evoke decades past give the images the feel of vintage holiday photographs. The sisters pose in festive loungewear, while the campaign as a whole recalls the posters of classic Hollywood films.

The brand has unveiled its «Holiday Shop» collection, featuring pyjamas, loungewear, underwear, knitwear, and gift ideas for the whole family.

Photos: Prada, Dior, SKIMS, Swarovski

Skims is getting ready for summer with the launch of its new Riviera collection, featuring everything needed for hot-weather dressing. Alongside the release, the brand introduced a campaign shot by Tony Kelly, inspired by European holidays.

At the heart of the drop, naturally, are swimsuits. They come in rich shades of blue, red, and black. Retro-inspired silhouettes include high-waisted bottoms, belted shorts, as well as bandeau tops and triangle bikinis.

Skims’ Everyday Cotton capsule has also received a “French Riviera” upgrade — from underwear to hoodies and T-shirts in a vibrant red hue. The collection further features semi-sheer cover-ups with red-and-white stripes reminiscent of a zebra-like print. Another bold red accent comes in the form of a figure-hugging maxi dress and capri leggings. Accessories include a scarf matching the prints, a woven tote bag, and a classic beach towel.

The new Riviera collection by Skims is already available for purchase on the brand’s website.

Photo: Skims

Kim Kardashian’s brand Skims has unveiled a festive limited-edition Panty Advent Calendar. Inside is a curated selection of panties from various signature lines crafted from Skims’ renowned fabrics.

The calendar may include pieces made from Fits Everybody, Cotton Jersey, and other popular collections, while several holiday-exclusive designs have been produced in limited quantities specifically for the season. The Advent Calendar is available for purchase on the brand’s official website. Now you know what to put on your New Year’s wish list!

Photo: Instagram @skims

Recently, Kim Kardashian introduced her first beauty product under the Skims brand — the Seamless Sculpt Face Wrap, a face mask that, according to the manufacturer, eliminates double chins, lifts facial contours, and reduces puffiness.

The mask is made of elastane and polyamide and is infused with a «collagen thread.» The ad campaign highlights the idea that the new product should become a must-have part of your evening beauty routine. The concept resonated with consumers: within just 48 hours of its launch, the product completely sold out.

But not everyone took it seriously. On social media, the mask was immediately compared to the legendary «Hannibal Lecter mask» from the film «The Silence of the Lambs.» And Anthony Hopkins himself, who played Hannibal, didn’t stay on the sidelines. On his Instagram, the actor posted a video of himself trying on the mask and joking:

«Hi Kim! I already look ten years younger. Bye now…»

In the video caption, Hopkins even invited Kim to dinner, adding that she has nothing to be afraid of. Kim quickly responded by reposting the video to her Stories with the comment: «I’m screaming!» — clearly thrilled by the actor’s self-irony.

Fans were impressed with Hopkins’ humor, praising his ability to «troll with finesse» in the comments. But opinions about the mask were less positive: people noted that similar lifting masks have been available on Chinese marketplaces for quite some time, and complained about yet another stage of «nighttime suffering,» since women already sleep in collagen masks — calling Kim’s version «a medieval torture device.»

Photo: Instagram @anthonyhopkins, @skims

Kim Kardashian is expanding her fashion empire — she recently opened a flagship Skims store in Los Angeles. This is the brand’s second physical boutique in the U.S.

The new store is located on Sunset Boulevard in West Hollywood and features a minimalist design.

At the entrance, guests are greeted by an impressive 12-foot sculpture by artist Vanessa Beecroft. The space was designed by architect Rafael de Cárdenas, who oversees all Skims store projects.

To celebrate the opening, the brand is hosting a special Skims Drive-In event. It will take place at the legendary Mel’s Drive-In diner, where from April 2 to 6, visitors can enjoy an exclusive Skims-themed menu — coffee, pancakes, burgers, nuggets, and milkshakes.

For reference, the first Skims store opened in 2024 in Manhattan.

Photo: Instagram @skims

American actress Olivia Munn has taken a bold step, revealing the scars on her body. In 2023, the star received a breast cancer diagnosis, a shock for her. This March, Munn underwent a mastectomy, and now the scars from her double mastectomy serve as a reminder of her victory over cancer.

Recently, the «X-Men» star shared pictures on Instagram where she posed without a bra. The actress showed how her chest looks after a series of surgeries. The photos of Olivia were taken as part of Kim Kardashian’s new Skims campaign.

«I have decided not to feel insecure about my mastectomy scars anymore. Every mark left on my body is proof of how I fought. I hope that other women who feel ashamed of their scars see these photos and feel all the love I’m sending», — Munn wrote in her blog.

Olivia faced a challenging recovery, both physically and emotionally. Now, the actress strongly advises women to monitor their health and get regular check-ups with specialists.

Photo: Instagram @skims, @oliviamunn