With the arrival of June, Pride Month traditionally begins around the world – a time dedicated to supporting and defending the rights of the LGBTQ+ community. Many well-known brands take part in the occasion by launching special collections and themed campaigns.

Among them is Rihanna, who invited Vivian Jenna Wilson, the transgender daughter of billionaire Elon Musk, to appear in the latest campaign for her lingerie brand  Savage X Fenty.

The 22-year-old model has become the face of the brand’s new Pride collection. In the campaign images, Vivian poses in a black lingerie set adorned with sparkling fringe featuring words such as Love, Pride, Gay, and Queer. The collection also includes several other lingerie designs.

This is not Vivian’s first collaboration with Rihanna’s brand. She previously appeared in Savage X Fenty’s Valentine’s Day campaign.

As a reminder, Vivian’s gender transition became public in 2022. She not only changed her name but also officially dropped the Musk surname. Her relationship with her father remains strained. Nevertheless, she has been successfully building a career in the fashion industry as a model.

Photo: Instagram @savagexfenty

Vivien Wilson, the transgender daughter of the world’s richest man, Elon Musk (formerly known as his son Xavier), starred in a new campaign for Rihanna’s Savage x Fenty brand, released in time for Valentine’s Day.

For the photoshoot, the 21-year-old model wore a floral lingerie set paired with red tights, as well as a pink negligee with matching heels.

Last September, Vivien Wilson made her modeling debut at New York Fashion Week, appearing in several fashion shows.

Photo: Savage x Fenty 

Today, October 31, Halloween is celebrated worldwide. And tomorrow, November 1, the official preparation for the Christmas season begins. Rihanna, 36, was one of the first to kick off the holiday marathon. She unveiled a new campaign for her brand Savage X Fenty, where she appears alongside her sons, RZA and Riot.

«Yes, I know! We’re officially one of those families that wear matching outfits for the holidays», — the singer humorously captioned the photos.

In the campaign, the star and her little ones are seen in matching blue outfits with golden patterns. Rihanna added extra flair with hair rollers and a wrought-iron bed dressed in leopard-print bedding.

Later, the young mom shared a video showing how challenging it was to organize a photoshoot with two small children who kept running out of the frame.

At the time of publishing this news, the celebrity’s posts had amassed nearly 50,000 comments. Most fans noted that the boys are the spitting image of their famous father, A$AP Rocky.

Photo:  Instagram @badgalriri