Recently, Swedish Princess Madeleine announced the launch of her own skincare brand called MinLen on her Instagram page. Royal fans didn’t have to wait long to see the new line, as the princess has already presented it at the Art of Beauty & Health summit in Düsseldorf, in collaboration with the Swiss skincare company Weleda.

During her visit, the princess and Weleda CEO Tina Müller visited the company’s headquarters and shared more details about the brand, noting that the new products are made from completely natural ingredients and include face and body creams, shampoo, body lotion, and lip and body balm. These products can be used by both parents and children.

«As a mother, I pay attention to the skincare products we use in our family — this makes MinLen a very personal project for me,» shared the princess.

By the way, the name MinLen comes from the Swedish language and consists of the words «min» («my») and «len» («soft»).

It is expected that the skincare products will be available for purchase in September this year in Germany, Austria, Sweden, and Switzerland.

Photo: Instagram @princess_madleine_of_sweden, @weleda