With the arrival of June, Pride Month traditionally begins around the world – a time dedicated to supporting and defending the rights of the LGBTQ+ community. Many well-known brands take part in the occasion by launching special collections and themed campaigns.

Among them is Rihanna, who invited Vivian Jenna Wilson, the transgender daughter of billionaire Elon Musk, to appear in the latest campaign for her lingerie brand  Savage X Fenty.

The 22-year-old model has become the face of the brand’s new Pride collection. In the campaign images, Vivian poses in a black lingerie set adorned with sparkling fringe featuring words such as Love, Pride, Gay, and Queer. The collection also includes several other lingerie designs.

This is not Vivian’s first collaboration with Rihanna’s brand. She previously appeared in Savage X Fenty’s Valentine’s Day campaign.

As a reminder, Vivian’s gender transition became public in 2022. She not only changed her name but also officially dropped the Musk surname. Her relationship with her father remains strained. Nevertheless, she has been successfully building a career in the fashion industry as a model.

Photo: Instagram @savagexfenty