Pamela Anderson brought a touch of springtime to New York as she unveiled the first pop-up of her vegan skincare brand, Sonsie. For the opening of the «garden» installation in Soho, the actress chose a romantic floral dress by Magnolia Pearl. She paired it with burgundy shoes and a long gray coat, accessorized with bold KREWE sunglasses.

Particular attention was drawn to her new hair color – strawberry blonde. Earlier this month, she had experimented with a copper-red hue created by French stylist John Nollet for her role in an upcoming Michael Cera film. However, the color faded quickly, and she returned to her light locks.

Supporting her were her sons, Brandon Thomas and Dylan Jagger.

The Sonsie Garden pop-up, created in collaboration with Shopify, reflected the actress’s personal garden on Vancouver Island: a lush display of plants and flowers that exuded coziness. Guests were offered vegan treats and matcha lattes, as well as the chance to try the brand’s newest products – Adapt Cream and Basic Balm with a rhubarb sugar glaze scent.

Anderson, who became a co-owner of Sonsie in 2024, revealed that her own rose garden served as the inspiration for the brand.

«This is a story about self-love and acceptance, about beauty that goes beyond skincare», she noted.

Together with Shopify, the actress announced the launch of the Mindful Beauty Award – a $100,000 grant for women developing sustainable beauty brands.

«We want to inspire mindful creativity and support those just starting their journey», Pamela added.

The Sonsie Garden pop-up will remain open until October 26.

Photo: Instagram @sonsieskin