German designer Philipp Plein, known in the fashion world as the «king of bling», paid an incognito visit to the Austrian capital on Tuesday. His appearance came as a real surprise to customers at the Philipp Plein flagship store in Vienna.

According to store managing directors Ernst and Manuela Fischer, the designer first held a meeting at the Ritz-Carlton Hotel, after which he stopped by the boutique for a short visit, much to the amazement of the staff and guests.

«It was an incredible moment to see Plein in person,» they told oe24.

Although the visit was brief — Plein arrived in Vienna in the morning and flew back the same day — for the store team and brand fans, it was a memorable event. Meeting the star designer in person was an unforgettable experience for everyone present.

Photo: oe24, Instagram @philippplein

A grand presentation of Philipp Plein’s new «Supercar Race Club» collection took place in Vienna. Despite the bad weather, the event attracted great interest among guests and passersby: elite sports cars such as the Corvette C8 Z06 Targa, McLaren Artura Coupe, and Lamborghini Hurracan Technica were displayed in front of the fashion brand’s store.

The evening was hosted by racing driver, sports journalist, and TV presenter Corinna Kamper, who showcased the new sports collection, impressing with its vibrant design and energetic vibe. The brand’s founder, Philipp Plein, known for his passion for cars and his glamorous parties during the Monaco Grand Prix, once again proved that fashion and speed are inseparable.

During the event, Ernst and Manuela Fischer, long-time partners of the brand in Vienna and Velden, spoke about the new collection, the development of their locations, and their collaboration with renowned organizer Heribert Kasper. The evening also marked the beginning of preparations for the 25th Sports Car Festival in Velden, which will take place from June 16 to 22 near Lake Wörthersee.

Among the guests were numerous VIP personalities, including Professor Thomas Schäfer-Elmayer, Managing Director of the Austrian Industry Association Christian Pesau, CEO of Immo Contract Sascha Haimovici, Marketing Director of Alpine Austria Gerhard Skrbetz, and former rally champion Rudi Stohl. Also attending were «Miss Earth» contest organizer Melanie Gassner, Heribert Kasper, and Brigitte Glock.

Guests enjoyed the evening with music by DJ Simon, sparkling wine from Kattus, and light snacks, celebrating the perfect combination of fashion, automotive passion, and an elegant atmosphere.

Photo: Fuhrich, Philipp Hutter