Louis Vuitton expands beyond clothing, luggage, bags, luxury perfumes, and accessories. The French fashion house has announced the launch of its own beauty line, La Beauté.

The creative director will be Pat McGrath, recognized as the most influential makeup artist in the world, according to WWD.

The brand will introduce 55 lipsticks, eight eyeshadow palettes, and ten lip balms. CEO Pietro Beccari explained that the number of lipstick shades was inspired by the brand’s name: — 55 in Roman numerals.

Customers can expect a storytelling element, as each product will come with accessories featuring details about its formula and ingredients. Beccari emphasized that unique packaging, carrying cases, and other design elements will be part of the brand’s strategy.

«He stated that the company is investing in formulas and innovations to create something unprecedented in both product composition and packaging. The goal is to offer the best product with the best creative director, Pat McGrath».

The beauty collection will be available in Louis Vuitton boutiques worldwide this fall.

Photo: Instagram @louisvuitton