The denim brand Levi’s has unveiled a new global campaign featuring Beyoncé. Titled REIIMAGINE, the collaboration reinterprets classic Levi’s imagery, updating its iconic commercials for the modern era.

The first campaign video draws inspiration from the legendary 1985 Launderette ad. It celebrates Levi’s legacy as a symbol of self-expression worn by pioneers and cultural icons throughout history – with Beyoncé at the center.

The second video, influenced by Levi’s iconic 1991 ad, transports viewers to a tense billiards game where Beyoncé faces off against a seasoned opponent.

The film captures the spirit of timeless classics reimagined for today, emphasizing how Levi’s denim continues to evolve while inspiring individuality and self-expression.

Today, a teaser for the third installment of the Levi’s x Beyoncé collaboration was released. Directed by Melina Matsoukas, the video reinterprets the brand’s iconic 1988 ad together with the singer.

Also appearing in the video is country artist Willie Jones, who contributed to Beyoncé’s «Cowboy Carter» album.

Photo: Instagram @levis

Hollywood actress Angelina Jolie stars in a new ad campaign for Tom Ford Beauty, promoting the Runway Lip Color line.

In the video, created by renowned fashion photography duo Mert Alas and Marcus Piggott, the movie star is captured in her usual setting — on set.

The shots show Angelina preparing for a role, reading a script, posing for the camera, and applying the bold red shade 16 Scarlet Rouge to her lips.

The campaign turned out to be dynamic, intimate, and seductive, thanks to the filming style and, of course, Jolie’s charm.

Interestingly, Angelina and Tom Ford Beauty only began collaborating in August 2024, making this video one of their first projects together.

Photo: Tom Ford