As New York welcomes guests for Fashion Week, the attention of the social scene is focused on more than just the runways. Another major event was the opening of Moncler’s new flagship store on Fifth Avenue. It is the brand’s largest boutique in the world — a two-story space spanning around 2,199 square metres — located near Central Park.

Hollywood actors, sports legends and supermodels turned out for the brand’s star-studded opening party.

 

View this post on Instagram

 

A post shared by Anne Hathaway Crave (fan page) (@anniecravemedia)

Among the guests were pregnant Anne Hathaway with her husband Adam Shulman, 80-year-old Cher, Julia Roberts, Jessica Chastain, Adrien Brody and Georgina Chapman. They were joined by tennis legend Serena Williams, supermodel Adriana Lima and other celebrities.

 

View this post on Instagram

 

A post shared by L’OFFICIEL UK (@lofficieluk)

The new space was designed not simply as a store, but as a place for connection, discovery and cultural exchange, with interactive events planned for the future.

 

View this post on Instagram

 

A post shared by Allie (@tinychastain)

The architecture of the flagship is also an integral part of the concept. The space is defined by vertical volumes, sculptural forms and carefully considered proportions.

 

View this post on Instagram

 

A post shared by L’OFFICIEL ITALIA (@lofficielitalia)

Photo: Instagram @highsnobietydesign, @anniecravemedia