A few days ago, the very center of Vienna played host to the grand opening of a new Jacob & Co. boutique—a brand long regarded as a symbol of contemporary luxury and innovation in the world of high watchmaking. The event drew numerous Austrian VIP guests, transforming into a true society affair complete with a red carpet and flashes of cameras.

Among the invitees was renowned restaurateur and art connoisseur Martin Ho, who attended with his daughters, Ivy (7) and Eve (2). The young guests quickly became some of the evening’s brightest stars: Ivy chose a delicate turquoise tulle dress, while Eve dazzled in a voluminous pink ensemble. Both posed confidently for photographers, displaying remarkable poise and social charm.

Also spotted at the opening were violinist Lidia Baich, model Eugenia von Hannover, and influencer Nina Süss . The guests were personally welcomed by the brand’s founder, jeweler Jacob Arobo.

Founded in New York City in 1986, Jacob & Co. is renowned for its bold approach to high jewelry and watchmaking. The brand seamlessly combines technical excellence with a striking, almost theatrical aesthetic, transforming watches and jewelry into true works of art. Among its admirers are global icons, including Rihanna, Beyoncé, and Cristiano Ronaldo.