It seems that in the coming months, Mango shelves will be cleared at lightning speed. That tends to happen with anything that catches the attention of Hailey Bieber, arguably one of the defining trendsetters of her generation. The businesswoman and influencer has become the face of the brand’s summer campaign, titled Craft Your Own Story. The shoot took place in Los Angeles.

At the heart of the collection are micro shorts, crop tops, voluminous outerwear, and mini dresses. The key colours of the season are blue and red, alongside softer pastel tones. According to the brand’s concept, the pieces are designed to transition effortlessly from everyday looks into more polished, refined outfits, reflecting the idea of individual style and freedom of expression.

Bieber joins a long list of stars who have previously collaborated with Mango. Among them are Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penélope Cruz, Kendall Jenner, and others.

Photo: Mango

Hailey Bieber has graced the cover of the latest issue of Interview magazine. The influencer and wife of Justin Bieber appeared in a fashion shoot wearing Saint Laurent, Hermès, Alexander McQueen, Dior, and Chloé, and in the accompanying interview spoke about how she has learned to respond calmly to online hate, as well as sharing her thoughts on motherhood.

According to Hailey, constant criticism has ultimately strengthened her character. Today, she approaches negativity with a sense of perspective and even sees it as a source of motivation.

«People often think I’m a bitch. I definitely enjoy proving them wrong. I don’t believe you can experience great love without facing great hate. Of course, at times it can feel overwhelming, but at the same time it can be inspiring.»

Bieber also noted that life in the public eye inevitably erodes one’s sense of security, as new rumors and speculation emerge every day. Her approach to this is simple:

«I just tell myself, «I’m living my life, and I’m not going to stop growing or moving forward—and other people’s opinions can’t change that.»

In the interview, Hailey also touched on motherhood, emphasizing that her son Jack with Justin is her greatest reward. At the same time, she admitted that alongside her gratitude to God for her child, she feels a daily sense of anxiety about the world he is growing up in.

Photo: Interview

A quarter of a century later, Victoria’s Secret is revisiting its archives – this time with Hailey Bieber. The model and entrepreneur channels the legendary look of Gisele Bündchen, which became a symbol of its era in the late 1990s and permanently etched the Brazilian supermodel’s name into the brand’s history.

As part of the A Very VS Valentine’s campaign, Bieber poses in lingerie, sitting in the bottom drawer of a dresser while painting her nails – almost mirroring Gisele Bündchen in the original shot. Yet the interpretation feels modern: not a literal copy, but a subtle visual dialogue between generations.

Where the original Gisele image was dominated by pink hues emphasizing the glamour and sensuality of the late ’90s, Hailey’s version employs a warm beige palette – more restrained, minimalist, and in harmony with contemporary aesthetics.

For Victoria’s Secret, this project is not just a tribute to the past, but also part of a strategy to rethink its own legacy. The brand increasingly embraces new faces while maintaining a connection to the iconic moments of its history.

Let’s take a look at the other shots from the campaign – they are equally stunning:

Photo: Instagram @adrienneraquel

28-year-old influencer Hailey Bieber has shared touching glimpses of family life as she and Justin Bieber’s son, Jack Blue, celebrated his first birthday. To mark the occasion, she posted a series of rare photos with her little boy on Instagram, captioning them:

«One year of my beautiful boy. Happy first birthday, Jack Blue — you are pure joy.»

Among the snapshots was a playful moment of Jack unwrapping a present, with his face hidden behind colorful balloons.

Hailey and Justin tied the knot in 2018, and last year they welcomed their first child. However, speculation about turbulence in their relationship has persisted even after Jack’s birth. According to insiders, the 31-year-old singer has been deeply involved in raising his son and portraying an idyllic family image, yet whispers of a possible rift with his wife continue.

Some fans even believe the couple deliberately fuels such rumors to draw attention to their projects. Ahead of Justin’s new album release, the Biebers were often spotted apart: Hailey appeared without her wedding ring, while Justin unfollowed her on social media and even publicly expressed affection for another woman. Yet, immediately after the album dropped, the couple made a united front, attending Kylie Jenner’s birthday together — a gesture that reassured fans their marriage remains intact.

Photo: Instagram @haileybieber

Earlier, we reported that Justin Bieber sold his music catalog to Hipgnosis Songs Capital for $200 million. In the new documentary «TMZ Investigates: What Really Happened to Justin Bieber?», available on Hulu, it is suggested that the artist was driven to this decision due to serious financial difficulties.

According to TMZ executive producer Harvey Levin, despite earning between $500 million and $1 billion over his career, Bieber was reportedly on the verge of bankruptcy in 2022, partly due to debts following the cancellation of his «Justice: World Tour».

Following this news, reports surfaced online that e.l.f. Beauty had acquired Hailey Bieber’s skincare brand Rhode in a deal valued at $1 billion. This was confirmed in an official press release by the beauty giant.

«Rhode will further expand our portfolio with a fast-growing brand that makes prestige accessible. We are excited by Rhode’s ability to break down barriers in beauty, which aligns perfectly with the e.l.f. Beauty ethos», said e.l.f. CEO Tarang Amin.

After the sale, Hailey Bieber will retain her role as founder of Rhode and also take on the positions of Creative Director and Head of Brand Innovation.

Hailey also commented on the deal on social media, calling it the «next chapter» for the brand. She emphasized that «partnering with e.l.f. Beauty is an incredible opportunity to elevate and accelerate our ability to reach more people with even more innovative products and to expand our global distribution».

«When I launched Rhode in 2022, I had big dreams for the company, and my top priority has always been to continue growing Rhode into new spaces. So today, I am incredibly excited and proud to announce that we are entering a partnership with e.l.f. Beauty to begin a new chapter in the Rhode journey. I’ve found a like-minded innovator with a vision to build a new kind of company – someone who, like me, believes in big ideas and innovation and will help us continue to grow», Hailey shared.

Launched in 2022 and named after Hailey’s middle name, Rhode has achieved impressive financial results in just two years. The company focuses on skincare, including popular blushes and lip tints. Over a 12-month period, the brand generated more than $200 million in revenue. Rhode is planning to launch in Sephora stores across North America and the UK by the end of the year.

Photo: Instagram @haileybieber

Model and entrepreneur Hailey Bieber is planning to sell her cosmetics brand Rhode. According to Reuters, the 28-year-old businesswoman has already approached investment firms JPMorgan Chase and Moelis to find potential buyers.

According to an insider, the value of Hailey’s beauty brand could exceed $1 billion, with Rhode’s annual revenue reaching $200 million.

Justin Bieber’s wife launched the brand in 2022, and it quickly gained popularity due to its minimalist design, affordable prices, and collaborations with stars such as Tate McRae and Claudia Schiffer. A key feature of Rhode is that all its products are vegan and not tested on animals.

Photo: Instagram @rhode

Recently, Hailey Bieber has been increasingly facing criticism from social media users. It all started when a video appeared on TikTok allegedly showing the model liking a malicious post about Benny Blanco and Selena Gomez. This sparked new rumors of a possible feud between Justin Bieber’s ex and current lovers.

The last straw was a multi-part YouTube investigation accusing the model of stalking Justin Bieber since childhood to marry him.

Previously, the model preferred to ignore such comments, but now her stance has changed. It seems Hailey is determined to stand up to her detractors. She is considering hiring a lawyer who will «track down» the haters. Sources claim that all the information appearing online about the model is deliberately fabricated.

It is reported that Hailey has already sought consultation from renowned lawyer Lisa Moore, who previously successfully represented Cardi B’s interests. She helped the singer win a defamation lawsuit against blogger Tasha K and secured $4 million in damages.

We will continue to follow the situation!

Photo: Instagram @haileybieber

Model and Rhode founder Hailey Bieber, together with the renowned sportswear brand Fila, have launched a collaboration that, as they reveal, has been in development for two years.

What’s more, Hailey personally starred in the campaign – who else could fit the role better? She has long cemented her status as a modern fashion icon. Her style and unique approach to adapting trends through her wardrobe perfectly align with Fila’s aesthetic.

The limited-edition Fila X Hailey collection includes a logo sweatshirt, a tennis skirt, and a sporty anorak. For the shoot, Hailey opted for a minimalistic look, avoiding bold makeup. Her accessories were simple yet elegant – hoop earrings and a couple of rings.

One particularly noteworthy shot features Hailey in the role of a mom, dropping a bag of groceries while holding baby accessories in her other hand. The result? Absolutely adorable!

As a reminder, Hailey Bieber first partnered with Fila in September 2023, appearing in a campaign celebrating the 50th anniversary of the brand’s iconic F-Box logo.

Photo: Instagram @haileybieber

Justin Bieber showed up to support his wife, Hailey Bieber, at the opening of the new pop-up store for her cosmetics brand, Rhode, in Los Angeles.

The 28-year-old businesswoman posed for photographers in a leather mini dress and high-heeled sandals, while the 30-year-old singer wore baggy jeans, a sports tank top, a beanie, and sunglasses.

«Congratulations, baby, on a beautiful opening,» Bieber captioned photos with his wife.

As a reminder, Hailey and Justin Bieber got married in 2018, and in August of last year, they welcomed their first child — a son named Jack.

Rumors about issues in their marriage and the singer’s unstable mental state have been circulating online. However, the couple has not commented on the speculation. Instead, they frequently appear together at events and go on vacations.

Photo: Instagram @justinbieber, @haileybieber

Rumors about trouble in Justin and Hailey Bieber’s relationship have flared up again. Recently, social media users noticed that the 30-year-old singer unfollowed the account of his 28-year-old wife. Along with her, he also unfollowed his father-in-law, Stephen Baldwin.

Meanwhile, Hailey is still following her husband.

Although this might seem like a bad sign, fans speculate that it could be part of a promotional campaign by the musician, as he recently announced a comeback in his music career.

Photo: Instagram @haileybieber