Gucci presented its Spring/Summer 2027 collection at Milan Fashion Week. Titled «The Store Show», the presentation genuinely transformed the venue into a kind of Gucci store: the models appeared to walk in as if straight from the street, while life continued unfolding in the background — people moved through the space, scenes constantly shifted, creating the feeling that the audience had stepped into a real urban environment.

For Demna Gvasalia, it was a particularly significant show. The Creative Director described the new collection as the first in which he presented «his completely own vision of the brand». At the heart of his Gucci is a meeting of completely different people, generations and styles.

The designer successfully translated this idea onto the runway. Aristocratic elegance appeared alongside pop culture, sporty influences and bold kitsch.

The defining mood of the collection was jockey chic, complemented by preppy elements. The theme carries particular significance for Gucci — the house has a long-standing connection to equestrian sport. As a result, female jockey-inspired looks appeared on the runway, becoming one of the most noticeable references to the fashion house’s heritage.

The menswear line partly took the audience back to the Tom Ford era of Gucci. Demna presented slim-fitting leather jackets, low-rise jeans and shirts with turned-back collars, left open at the neck.

For younger customers, the designer proposed bomber jackets and zip-up styles.

The womenswear proved even more diverse. Demna seemed to divide the collection among different types of customers, almost creating a distinct version of Gucci for each of them.

For younger shoppers, there were sexy leather minis. For an older audience, Demna offered bomber jackets, fitted shirts paired with boyfriend jeans and turned-up cuffs, voluminous fur coats and striking maxi dresses with dramatic cut-outs.

At the same time, the collection refused to be confined to a single aesthetic. The runway featured checked skirts with a Vivienne Westwood mood, alongside fitted blazers reminiscent of Celine’s aesthetic.

Among the season’s key details were wide belts worn low on the hips.

Photo: Instagram @gucci

Demna Gvasalia has made his debut with a first collection for Gucci, titled La Famiglia. In the designer’s signature style, each look in the campaign embodies a distinct archetype: the countess, the prima donna, the patron, the snob, the queen of drama, the party lover, and more.

«I conceived this collection as a kind of family of characters who embody my vision of Gucci. They are the brand’s future clients who will recognize themselves in these images: confident, fashionable, and with their own point of view. There is no single silhouette here, nothing monotonous — some will like it, others will not, and that is exactly how it should be,» commented Gvasalia.

The collection reveals a clear drive toward diversity: the quilted Flora dress with a high collar evokes royal attire, while the L’Influencer look — featuring a leather bomber and mini-skirt — resembles the wardrobe of a modern fashion icon.

The designer drew inspiration both from historical eras and from specific personalities: for instance, a coat of sky-blue faux fur recalls the iconic looks of Sophia Loren.

Overall, Gvasalia alternates between references to the traditional symbolism of the fashion house. Among the accessories, the Gucci Bamboo 1947 stands out — one of the brand’s most celebrated models, selected by the designer for his debut. Meanwhile, the iconic Horsebit buckle, thanks to Demna’s vision, has migrated from loafers and handbags to trouser pockets and belts.

The collection will be available exclusively in ten stores from September 25 to October 12, while tomorrow evening in Milan will mark the premiere of Gucci’s first video campaign in the format of a short film, created by Gvasalia.

Photo: Gucci

A new Gucci exhibition has opened in Shanghai, celebrating the iconic Bamboo 1947 bag. The uniqueness of this accessory lies in its bamboo handles.

The project traces the history, design evolution, and cultural significance of the piece. The exhibition is set in the historic Sunke Villa in the heart of the city.

«Shanghai exhibition is designed to offer an unprecedented opportunity to dive into the brand’s archives and explore the House’s history through the lens of one of its most iconic creations,» said curator Ippolito Pestellini, founder of the interdisciplinary agency 2050+.

The exhibition spans seven distinct rooms across two floors. Visitors will also discover suspended bamboo installations that pay tribute to the symbolic origins and the bag’s deep connection to Chinese culture.

The grand opening was attended by Chinese celebrities — brand ambassadors and invited stars — who walked the red carpet dressed in looks from Gucci’s latest collections.

The exhibition is open to the public from April 1 to April 6 at Sunke Villa in central Shanghai.

Photo/video: Instagram @gucci

Personnel reshuffles continue in the fashion industry. Recently, it was announced that Georgian designer Demna Gvasalia has been appointed as the new creative director of the Italian brand Gucci. This was confirmed by the French company Kering, which owns the fashion house.

Gvasalia is currently finalizing his work at Balenciaga and will assume his new duties in July 2025. Before him, this position had been held by Italian designer Sabato De Sarno since 2023, whose term officially ended on February 6, 2025.

«Demna has made a significant contribution to the industry’s development, Balenciaga, and the success of the group. His creative potential aligns perfectly with the spirit of Gucci,» Kering stated in an official announcement.

«I am absolutely thrilled to join the Gucci family. It is a great honor for me to contribute to the development of a house that I deeply respect and have admired for a long time,» Gvasalia commented on his appointment.

In reality, this appointment has surprised many. Under Gvasalia’s leadership, Balenciaga became a symbol of boldness and rebellious fashion, whereas Gucci has traditionally been associated with classic luxury and elegance.

Opinions on the new creative director are divided. Some believe this move is risky and could impact the brand’s status and perception. Others see it as an opportunity for renewal, allowing bold decisions to merge with Gucci’s traditional aesthetics. Well, time will tell what Gucci will look like under Gvasalia’s leadership!

What is clear for now is that the French luxury conglomerate Kering is trying to revive Gucci, the flagship brand in its portfolio: Gucci accounts for half of the group’s total sales and two-thirds of its profits.

The brand has been one of the most affected by the weakening demand for luxury goods and accessories. This decline is linked to internal business challenges as well as its heavy dependence on the Chinese market, which is experiencing an economic downturn.

For reference, Demna Gvasalia was born in Sukhumi. He received his design education and a master’s degree from the Royal Academy of Fine Arts in Antwerp, Belgium. He interned at Louis Vuitton and Maison Margiela. He gained worldwide recognition through the brand Vetements, which he founded with his brother in 2014.

In 2015, Gvasalia became the creative director of Balenciaga. The brand’s revenue grew from $350 million at the time of his arrival to nearly $2 billion by 2022. In October 2024, Balenciaga extended his contract for an indefinite period.

 Photo cover: Malick Bodian

A home in the Southern California desert, belonging to the granddaughter of Guccio Gucci, the founder of the luxury Italian fashion house, is now available for long-term rent. According to the listing, Patricia Gucci purchased and renovated the property in the 1990s.

Looking at the map, it may seem like the house is far from civilization, but that’s not the case. It is located just 11 minutes from the main street of Palm Desert, where you can find grocery stores, restaurants, art galleries, and high-end boutiques.

«This is a place to reflect. You hear nothing – no cars, no noise», the listing states.

The rental price for the home is $28,000 per month.

The estate features a main house with 10 bedrooms and 11 bathrooms. Its design is inspired by various cultures, incorporating Moroccan-style wall niches, plaster finishes, and a built-in Greek bed in the master bedroom.

The property also includes a tennis court, two guest houses, and a swimming pool with breathtaking views of the Coachella Valley, as the estate is perched high on Bighorn Mountain.

Thanks to its elevated location, the temperature here is about 10 degrees cooler than at the mountain’s base, making it comfortable even in the summer.

«It feels like you’re on top of the world. You often see bighorn sheep here. It’s a very natural phenomenon», the listing describes.

Photo: Mansion global

Another major shake-up in the fashion world. Today, it was announced that the collaboration between the Italian fashion house Gucci and its current creative director, Sabato De Sarno, has come to an end.

The designer is leaving his position two years after his appointment. The upcoming show at Milan Fashion Week on February 25 will be prepared by Gucci’s design team.

The reasons for this decision have not been disclosed. However, according to industry insiders, De Sarno is likely departing because he did not meet the financial expectations set by the company’s leadership.

It is worth noting that the French luxury conglomerate Kering has been trying for several years to revive Gucci, the flagship brand in its portfolio. Gucci accounts for half of the group’s total sales and two-thirds of its profits.

However, the brand has been one of the hardest hit by the weakening demand for luxury goods and accessories. According to The Wall Street Journal, this is due to internal business challenges as well as its heavy reliance on the Chinese market, which is experiencing an economic downturn.

«I would like to express my deep gratitude to Sabato for his passion and dedication to Gucci. I am sincerely grateful to him for honoring the craftsmanship and heritage of the fashion house with such devotion,» said Stefano Cantino, Gucci’s CEO.

Sabato De Sarno also commented on the news:

«Every important project is built on the passion, intelligence, and heart of extraordinary people. To them, I say: always remember to smile. Because that is the measure of whether you stay true to yourself in the face of any opportunity or challenge. Saying ‘thank you’ is probably not enough. But today, my smile is for you,» said De Sarno.

To recall, the Italian designer joined Gucci from Valentino, where he was the fashion director, overseeing both men’s and women’s collections. Before joining Valentino in 2009, he worked at Dolce & Gabbana and Prada.

The announcement of a new creative director will be made soon. We will be closely following the updates!

Photo: Instagram @sabato.desarno

Wealthy fans of Gucci now have the chance to acquire not just clothes or accessories from their favorite brand but also become the owners of a historic family villa of the Gucci family in Rome.

This luxurious estate is currently on the market at a reduced price of €13.9 million.

The four-story villa, painted in a salmon-pink hue, was built by Aldo Gucci — the eldest son of the fashion house’s founder Guccio Gucci — in 1951. Until this week’s price reduction, the property, still owned by the family, was listed for €15 million.

The villa features 8 bedrooms, 9 bathrooms, a spacious dining room, lounge areas, and a kitchen adorned with an elegant fireplace.

On the third floor, there is a large terrace offering picturesque views of the Altare della Patria, the national monument of Rome near the Colosseum, and the surrounding cityscape.

The estate sits on a two-hectare plot, which includes a large outdoor swimming pool and a serene, picturesque garden with lush lawns and fountains.

Overall, the villa’s design is a blend of English and Tuscan styles.

«Villa Gucci is not just a house. It’s a legacy! Its walls whisper stories of years of Gucci family gatherings, while its private grounds radiate timeless elegance that captivates the senses,» said Billy Nash of The Keyes Company, who represents the Gucci family.

Photo: Jam Press/Nash Luxury, www.villagucci.property

The Italian fashion house Gucci, part of the Kering conglomerate, has announced its new CEO, Stefano Cantino. On January 1, 2025, he will take over from Jean-François Palus.

Since May 2024, Cantino has served as the brand’s Deputy CEO. Prior to this, he spent twenty years at the fashion house Prada and later at Louis Vuitton, where he has been responsible for communications and the image of LVMH’s flagship brand since 2018.

«I am deeply grateful to Jean-François for his dedication and loyalty to Gucci during this transitional period», — commented Kering’s Deputy CEO Francesca Bellettini. —  «I am confident that, building on what has been created over the past 15 months, Stefano and the Gucci team will succeed in restoring the brand to the leadership position it deserves».

It is speculated that the leadership changes are connected to Gucci’s declining financial performance. The brand’s revenue for the first half of 2024 dropped by 19%, amounting to €4.1 billion.

Photo: GEOFFROY VAN DER HASSELT / AFP, Matthew Brookes