Personnel rotations continue to stir the fashion industry. Last week, we reported that Jonathan Anderson had stepped down as the creative director of the Spanish fashion house Loewe after 11 years of work. Today, his successors have been announced: Jack McCollough and Lazaro Hernandez, as reported by WWD.

McCollough and Hernandez, founders of the New York brand Proenza Schouler, will officially take on their new roles on April 7. Meanwhile, after leaving Loewe, Anderson may become the creative director of Dior, the publication notes. Both brands are part of the French luxury conglomerate LVMH.

Loewe announced that McCollough and Hernandez will take full creative responsibility for all the brand’s collections, including women’s and men’s clothing, leather goods, and accessories. To take on their new roles, they will move from New York to Paris.

Pascal Lepoivre, CEO of the fashion house, explained why they chose McCollough and Hernandez:

«I will name just two factors: they are highly creative and entrepreneurial, with an interest and vision that extend beyond fashion into various cultural fields. They are also able to consider the diversity of markets and clients with whom we communicate. Their vision and creativity perfectly align with the principles of the house we have built, and I am delighted to see how they shape its future.»

Let us recall that the design duo of McCollough and Hernandez was born 23 years ago during their studies at the Parsons School of Design and Art in New York. It was there that they worked on their graduation collection, which became the debut for their joint brand Proenza Schouler.

The brand’s name comes from their mothers’ maiden names: Proenza from Hernandez’s mother and Schouler from McCollough’s mother. Before this, Jack McCollough interned at Marc Jacobs while still a student, and Lazaro Hernandez trained at Michael Kors.

Earlier this year, the designers left the creative team of their own brand, Proenza Schouler, remaining only on the company’s board of directors and as shareholders. At that time, rumors circulated that they would be appointed to Loewe.

Photo: Instagram @loewe

Loewe’s creative director, Jonathan Anderson, announced on social media that he is stepping down from the position he has held for 11 years.

Anderson admitted that from his very first day at Loewe, he was fortunate to find like-minded individuals whose talents will always remain unparalleled to him.

During his collaboration with the fashion house, he realized that a true brand is not formed during the first shows but gradually, step by step, over many years.

The designer did not explain the reasons for his decision or reveal his future plans. He expressed gratitude to everyone who supported him and noted that one of his greatest achievements at Loewe was the establishment of the Craft Prize.

«They say all good things must come to an end, but I disagree. While my own chapter is closing, Loewe’s story will continue for many years, and I will proudly watch it unfold. With love, Jonathan,» the creative director wrote.

Loewe has confirmed Anderson’s departure, according to WWD. The brand has not yet announced his successor.

Jonathan Anderson is 40 years old. Initially, he dreamed of an acting career and studied at the Theater College in Washington, but later became passionate about fashion and continued his education at the London College of Fashion.

In 2008, he founded his own brand, JW Anderson, which gained popularity for its gender-neutral designs and experimental approach to form and texture.

In 2013, Anderson was appointed creative director of the Spanish fashion house Loewe. Over 11 years, he revitalized the brand’s image, making it one of the most influential in the luxury industry.

His collections were characterized by an artistic approach, unexpected silhouettes, and craftsmanship techniques.

As for financial performance, under Anderson’s leadership, Loewe’s sales grew from €230 million in 2014 to €1.07 billion in 2024.

Photo: Instagram @jonathan.anderson, Loewe

Personnel reshuffles continue in the fashion industry. Recently, it was announced that Georgian designer Demna Gvasalia has been appointed as the new creative director of the Italian brand Gucci. This was confirmed by the French company Kering, which owns the fashion house.

Gvasalia is currently finalizing his work at Balenciaga and will assume his new duties in July 2025. Before him, this position had been held by Italian designer Sabato De Sarno since 2023, whose term officially ended on February 6, 2025.

«Demna has made a significant contribution to the industry’s development, Balenciaga, and the success of the group. His creative potential aligns perfectly with the spirit of Gucci,» Kering stated in an official announcement.

«I am absolutely thrilled to join the Gucci family. It is a great honor for me to contribute to the development of a house that I deeply respect and have admired for a long time,» Gvasalia commented on his appointment.

In reality, this appointment has surprised many. Under Gvasalia’s leadership, Balenciaga became a symbol of boldness and rebellious fashion, whereas Gucci has traditionally been associated with classic luxury and elegance.

Opinions on the new creative director are divided. Some believe this move is risky and could impact the brand’s status and perception. Others see it as an opportunity for renewal, allowing bold decisions to merge with Gucci’s traditional aesthetics. Well, time will tell what Gucci will look like under Gvasalia’s leadership!

What is clear for now is that the French luxury conglomerate Kering is trying to revive Gucci, the flagship brand in its portfolio: Gucci accounts for half of the group’s total sales and two-thirds of its profits.

The brand has been one of the most affected by the weakening demand for luxury goods and accessories. This decline is linked to internal business challenges as well as its heavy dependence on the Chinese market, which is experiencing an economic downturn.

For reference, Demna Gvasalia was born in Sukhumi. He received his design education and a master’s degree from the Royal Academy of Fine Arts in Antwerp, Belgium. He interned at Louis Vuitton and Maison Margiela. He gained worldwide recognition through the brand Vetements, which he founded with his brother in 2014.

In 2015, Gvasalia became the creative director of Balenciaga. The brand’s revenue grew from $350 million at the time of his arrival to nearly $2 billion by 2022. In October 2024, Balenciaga extended his contract for an indefinite period.

 Photo cover: Malick Bodian

Another major shake-up in the fashion world. Today, it was announced that the collaboration between the Italian fashion house Gucci and its current creative director, Sabato De Sarno, has come to an end.

The designer is leaving his position two years after his appointment. The upcoming show at Milan Fashion Week on February 25 will be prepared by Gucci’s design team.

The reasons for this decision have not been disclosed. However, according to industry insiders, De Sarno is likely departing because he did not meet the financial expectations set by the company’s leadership.

It is worth noting that the French luxury conglomerate Kering has been trying for several years to revive Gucci, the flagship brand in its portfolio. Gucci accounts for half of the group’s total sales and two-thirds of its profits.

However, the brand has been one of the hardest hit by the weakening demand for luxury goods and accessories. According to The Wall Street Journal, this is due to internal business challenges as well as its heavy reliance on the Chinese market, which is experiencing an economic downturn.

«I would like to express my deep gratitude to Sabato for his passion and dedication to Gucci. I am sincerely grateful to him for honoring the craftsmanship and heritage of the fashion house with such devotion,» said Stefano Cantino, Gucci’s CEO.

Sabato De Sarno also commented on the news:

«Every important project is built on the passion, intelligence, and heart of extraordinary people. To them, I say: always remember to smile. Because that is the measure of whether you stay true to yourself in the face of any opportunity or challenge. Saying ‘thank you’ is probably not enough. But today, my smile is for you,» said De Sarno.

To recall, the Italian designer joined Gucci from Valentino, where he was the fashion director, overseeing both men’s and women’s collections. Before joining Valentino in 2009, he worked at Dolce & Gabbana and Prada.

The announcement of a new creative director will be made soon. We will be closely following the updates!

Photo: Instagram @sabato.desarno