Model and Rhode founder Hailey Bieber, together with the renowned sportswear brand Fila, have launched a collaboration that, as they reveal, has been in development for two years.

What’s more, Hailey personally starred in the campaign – who else could fit the role better? She has long cemented her status as a modern fashion icon. Her style and unique approach to adapting trends through her wardrobe perfectly align with Fila’s aesthetic.

The limited-edition Fila X Hailey collection includes a logo sweatshirt, a tennis skirt, and a sporty anorak. For the shoot, Hailey opted for a minimalistic look, avoiding bold makeup. Her accessories were simple yet elegant – hoop earrings and a couple of rings.

One particularly noteworthy shot features Hailey in the role of a mom, dropping a bag of groceries while holding baby accessories in her other hand. The result? Absolutely adorable!

As a reminder, Hailey Bieber first partnered with Fila in September 2023, appearing in a campaign celebrating the 50th anniversary of the brand’s iconic F-Box logo.

Photo: Instagram @haileybieber