GapStudio has unveiled its Fall 2025 Collection 03, fronted by Gwyneth Paltrow and her daughter Apple Martin. For the two, it is their very first joint project. Previously, they only appeared together in short clips for Paltrow’s lifestyle brand Goop, filmed with her husband Brad Falchuk on an iPhone during the lockdown.

The campaign was shot by renowned photographer Mario Sorrenti, with Zac Posen, who joined Gap last year, serving as creative director.

In the campaign, Apple draws inspiration from her mother’s 1990s wardrobe, shaping it into her own unique style. The project is imbued with personal stories and Paltrow’s advice on self-acceptance, individuality, and confidence.

 

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For Paltrow, this collaboration carries a special significance:

«Gap has always been part of my family’s life. It represents timelessness and ease. Zac Posen brought a fresh perspective, making the brand’s pieces more relevant and wearable than ever», she said.

The GapStudio Fall 2025 Collection will be available starting October 2. It includes cotton poplin blouses, denim dresses, mesh tops, satin slip dresses, vegan leather mini skirts, cropped jackets, and wool coats.

The shoot also coincides with an important milestone in Apple’s career: she recently signed her first major fashion contract with the label Self-Portrait. In the coming months, she will appear in photoshoots, advertising campaigns, and promotional projects.

As a reminder, Apple Martin was born during Gwyneth Paltrow’s marriage to Chris Martin. The couple separated in 2014 after ten years together. They also share a son, Moses. In 2018, Gwyneth married producer Brad Falchuk.

Photo: Gap

A new advertising campaign by American Eagle, featuring «Euphoria» star Sydney Sweeney, has landed in hot water. The controversy stems from an ill-conceived pun based on the similarity between the English words «jeans» and «genes».

In one of the videos, Sweeney says: «Genes are passed down from parents to children, often determining traits like hair color, personality, and even eye color. My jeans are blue».

In another clip, the text on screen reads «Sydney Sweeney has great genes», which then shifts to the word «jeans».

Social media users criticized the wordplay, seeing it as a reference to eugenics – the pseudoscientific belief in «improving» the human race, which was especially popular in Nazi Germany.

Further outrage was sparked by the choice of actress: some commenters felt that the campaign focuses on a stereotypically attractive look – a blonde woman with blue eyes – evoking associations with historical ideals of «proper» appearance that were used for ideological purposes in the past.

Opinions, however, were divided. Some users pointed out that a similar approach was used in the well-known Calvin Klein ad with Brooke Shields in the 1980s and had no negative connotation. But critics argue that in today’s political and social climate – amid rising right-wing sentiment and Donald Trump’s election campaign – such imagery and messaging are, at the very least, controversial.

Photo: Instagram @americaneagle

Nicole Kidman has appeared in a new campaign for beauty brand Clé de Peau Beauté alongside her 14-year-old daughter Faith.

In the short film, shot in black and white, the 58-year-old actress appears in several ethereal looks, including a black silk suit with a bow-adorned blouse, an asymmetrical black dress, and an outfit with a sheer cape. At one point, Faith appears in the frame, as Nicole gently embraces her.

«It was a magical, fairytale experience that I hope people will feel when they see this campaign. She’s my baby, and it was such a sweet way to capture her at 14», the actress told People magazine.

Faith is the younger daughter of Nicole Kidman and musician Keith Urban. She was born via surrogate. The couple also has a 17-year-old daughter, Sunday Rose, who is beginning a career in modeling. However, the young model has faced criticism – recently, for instance, she was judged for collaborating with a brand her mother had once worked with. Some believe Sunday’s success is due more to her parents’ fame than her own talent.

Before her marriage to Urban, Nicole Kidman was married to Tom Cruise for 11 years. During their time together, they adopted two children who, after the divorce, became estranged from the actress. This distance reportedly stems from Kidman’s critical stance on Scientology – a religion that Cruise and the children deeply respect.

Photo: Instagram @cledepeaubeaute

Kim Kardashian has prepared a new collection for fans of her lingerie brand Skims – the 44-year-old businesswoman launched a line in collaboration with the fashion house Roberto Cavalli.

The result is a striking beach collection, showcased by the diva herself in a summer campaign alongside her 69-year-old mother, Kris Jenner.

Captured by fashion photographer Nadia Lee Cohen, mother and daughter posed in looks inspired by 70s aesthetics: animal and floral prints, retro headbands, pareos, capris, bold monokinis, chunky jewelry, and matching hairstyles – all creating an atmosphere of bohemian flair and retro glamour.

The idea for the collaboration came to Kim Kardashian when she discovered several Roberto Cavalli pieces in her wardrobe. She then worked with the House’s creative director, Fausto Puglisi, to develop a bohemian line with vintage elements.

Photo: Instagram @skims, @nadialeecohe

Beyoncé has just released a new fragrance, Cé Lumière, inspired by her latest country album Cowboy Carter. It is a new version of her previous scent, Cé Noir, which was launched alongside the Renaissance drop. This is reflected in the bottle’s golden-desert hue.

The top notes of Cé Lumière are Madagascar black pepper and Italian mandarin, the heart notes are jasmine and rhubarb, and the base notes include Indonesian patchouli and leather musk.

Along with the fragrance, Beyoncé presented a promotional campaign. The visuals are filled with gold and an atmosphere of luxury.

For the shoot, the pop diva wore a wide-brimmed «golden» hat by Ruslan Baginskiy, which she paired with a corset bustier and a high-waisted skirt.

The fragrance is now available for pre-order on the official website in the US and Canada.

Photo: Instagram @beyonce