As New York welcomes guests for Fashion Week, the attention of the social scene is focused on more than just the runways. Another major event was the opening of Moncler’s new flagship store on Fifth Avenue. It is the brand’s largest boutique in the world — a two-story space spanning around 2,199 square metres — located near Central Park.

Hollywood actors, sports legends and supermodels turned out for the brand’s star-studded opening party.

 

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Among the guests were pregnant Anne Hathaway with her husband Adam Shulman, 80-year-old Cher, Julia Roberts, Jessica Chastain, Adrien Brody and Georgina Chapman. They were joined by tennis legend Serena Williams, supermodel Adriana Lima and other celebrities.

 

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The new space was designed not simply as a store, but as a place for connection, discovery and cultural exchange, with interactive events planned for the future.

 

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The architecture of the flagship is also an integral part of the concept. The space is defined by vertical volumes, sculptural forms and carefully considered proportions.

 

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The Italian brand Brunello Cucinelli marked the reopening of its boutique in the very heart of Vienna with a refined and heartfelt celebration. Vienna – long regarded as the cultural crossroads of Central Europe and a modern cradle of art, creativity, and intellectual thought –offered a fitting backdrop for the occasion. The evening unfolded in a warm and elegant atmosphere, further highlighting the autumnal charm of the Austrian capital.

The event gathered close friends of the brand, loyal clients and special guests, who were among the first to discover the renewed boutique space.

The evening culminated in an exquisite dinner hosted at the Kunsthistorisches Museum in Vienna – one of the world’s most renowned museums. Guests were captivated by the museum’s unique ambiance and its priceless collection, featuring masterpieces by Bruegel the Elder, Titian, Dürer and Velázquez.

Brunello Cucinelli extended heartfelt gratitude to friends of the brand from Austria and beyond for sharing this meaningful and genuinely warm moment with the team.

Photo: Instagram @brunellocucinelli

Tiffany & Co. has opened its largest store in Europe. It is located in Milan – on Via Montenapoleone, one of the most expensive shopping streets in the world, within the historic Palazzo Taverna, built in 1835.

As usual, the project was led by architect Peter Marino – who also designed the interior of Chanel’s jewellery and watch boutique on Place Vendôme. Marino spent two years developing and bringing the concept to life.

Tiffany & Co. CEO Anthony Ledru stated that the brand gave Marino complete creative freedom: «We don’t give any guidelines, and that’s how we get the best. We discuss everything. I think this is one of the stores where his creativity reached its peak».

The boutique’s facade features arched windows with Murano glass and lunettes reminiscent of Louis Comfort Tiffany’s stained glass.

In the lobby, stands evoke a reference to Milan, while screens display Leonardo da Vinci’s vineyards at Casa degli Atellani and the garden on Via Palestro.

Visitors ascend to the upper levels via a glass staircase designed by French architect Hugh Dutton.

Marino generously diluted the brand’s signature turquoise with pastel shades of pink and lilac. In addition to pieces from current collections, the Milan boutique showcases items from the brand’s archive – such as a pocket watch from the early 20th century that belonged to the captain of the Carpathia (the ocean liner that rescued over 700 people from the Titanic) – which Tiffany & Co. acquired at an auction late last year for two million US dollars.