Hold on tight! 49-year-old British footballer David Beckham has posed for the new advertising campaign of Boss One Bodywear men’s underwear, creating quite a stir on social media with his provocative photos.

The shots were taken by legendary modernist photographers Mert Alas and Marcus Piggott.

In the images, David poses nearly nude in a leather chair, against a wall, and under a stream of water.

The footballer proved that even years after retiring from professional sports, he remains in top shape, flaunting his sculpted muscles and six-pack abs.

The bold photoshoot was accompanied by an equally striking video. In it, Beckham steps out of a classic sports car wearing a sleek black suit and walks through a dimly lit corridor. He then rips off his tie, takes off his shirt and suit, and steps into the shower.

The former England captain also shared moments from the presentation of the David Beckham x BOSS One collection at London’s Lightroom.

As always, his wife Victoria Beckham came to support him, along with their younger children — 22-year-old Romeo, 19-year-old Cruz, and 13-year-old Harper.

David appeared at the event in a classic suit that highlighted his athletic physique. Victoria also made a statement, wearing a sheer lace dress and high heels.

One of the standout moments of the evening was the appearance of Cruz’s girlfriend, 29-year-old Jackie Apostel, who arrived in a bold red lace set under a white suit. The daring look was created using pieces from the Victoria Beckham brand.

The event was also attended by Romeo’s girlfriend Mia Regan, TV presenter Vick Hope, actresses Kaya Scodelario and Gemma Chan, actor Paul Forman, and many other celebrities. However, one notable absence in the family photo was Brooklyn Beckham and his wife, Nicola Peltz.

Photo/Video: Boss One, Instagram @davidbeckham, @victoriabeckham