Recently, Simon Porte Jacquemus proudly announced the first ambassador of his brand Jacquemus – his grandmother, Lilin Jacquemus. She now represents the label, which has collaborated over the years with international stars such as Jennie from BLACKPINK, Kendall Jenner, and Bad Bunny.

«With pride, I present our first Jacquemus brand ambassador – my grandmother, Lilin Jacquemus. Above all, she is a true icon», the brand stated officially on its Instagram page.

Jacquemus emphasizes: «Lilin has been an inspiration to Simon long before the brand existed. Her strength, elegance, and sincerity shaped his understanding of femininity and continue to define the spirit of the brand today. For the designer, she embodies the ideal Jacquemus woman».

The brand also explained the symbolic significance of this appointment: «Jacquemus pays tribute to the women who raised him and the legacy they passed on. It is a gesture of respect for family, memory, and tradition. Lilin Jacquemus is more than just an ambassador – she embodies the soul of the House and serves as a timeless reminder that Jacquemus is, above all, a story of origin».

Lilin Jacquemus was born in 1946 into a farming family in the small village of Allène in southern France. Her guardian was a single Italian mother. Simon Porte Jacquemus has always spoken proudly of his roots and the pastoral heritage of Provence – which is why he named his latest collection Le Paysan. Lilin Jacquemus regularly appears at the brand’s shows and made her debut as a Jacquemus model in 2020.

Photo: Instagram @jacquemus

American singer and Louis Vuitton creative designer Pharrell Williams has been appointed UNESCO Goodwill Ambassador in the fields of education, arts, and entertainment. The organization highly praised Williams’ multifaceted creativity, which spans «many forms of art,» including his role as the designer of Vuitton’s menswear collections.

The artist was formally honored during a ceremony at the organization’s headquarters in Paris, reports WWD.

«In my 51 years, I never dreamed I would stand at such a podium, in such a building», the artist admitted in his speech.

Williams emphasized his commitment to advancing education, even for people in challenging life situations. He stressed that the most important goal for improving the world’s situation is fostering unity.

«I bet on the youth. I bet on the children. I bet on the idea that all people who have been marginalized for generations will rise, come together, and realize that we are much stronger when united. It’s never too late to start thinking about what your dream is because your dream can pull you out of a very tough situation», the newly appointed ambassador said.

Pharrell believes that the more people with good intentions gain access to money and charitable resources, the more good they can do in the world.

Photo: @UNESCO