Experts from Lyst, a platform specializing in analyzing consumer behavior in the fashion industry, have named the most popular brands and items for the third quarter of 2024. The Italian brand Miu Miu has reclaimed the top spot in the ranking, pushing last quarter’s leader, the Spanish label Loewe, down the list. Prada ranks third, followed by Saint Laurent in fourth place, with Alaïa completing the top five. Other popular retailers include Bottega Veneta, Jacquemus, Gucci, The Row, and Valentino.

Among the most coveted items, Alaïa’s perforated ballet flats took first place. They are followed by Coach’s Brooklyn bag and Puma’s Speedcat sneakers. Also making the list are Toteme’s work jacket, Ganni’s biker boots, and Tom Ford’s sunglasses, which bear a striking resemblance to the famous Phoebe Philo model.

Lyst regularly publishes its ranking of the most popular brands and products. The company’s analysts examine user behavior, including product searches, views, sales, as well as social media mentions and global activity and engagement statistics over a three-month period.

Photo: Instagram @despi_naka, @hypebyhay