Riviera: Lena Hoschek unveils its SS’26 collection
A wardrobe for seaside escapes
The Austrian label Lena Hoschek has unveiled its new Spring/Summer 2026 collection titled Riviera. It draws inspiration from the sun-drenched charm of Mediterranean shores and the unhurried rhythm of summer days by the sea.
Designer Lena Hoschek invites us on an imagined journey to radiant coastal landscapes. Lightweight cotton voile gently grazes the skin, delicate broderie anglaise shimmers in the sunlight, while flowing silhouettes move with ease and natural grace, evoking a sense of carefree elegance and summer freedom.
The collection features dresses, tops, skirts and capri trousers that can be effortlessly mixed and matched, forming a versatile wardrobe for the warm season. Prints are dominated by polka dots, stripes and checks, lending the looks a subtle retro mood. At the same time, the brand remains true to its signature aesthetic – floral prints also appear throughout the collection, as they have long been one of the defining elements of Lena Hoschek’s design language.
The colour palette is bright and uplifting: deep blue, sunlit yellow and tomato red are complemented by softer, muted tones that balance the expressive accents.
Particular attention is paid to detail and tailoring. Every ribbon, every seam and every carefully accentuated waistline reflects the brand’s dedication to craftsmanship and precision. As a result, Riviera becomes more than just a seasonal collection – it is a true ode to summer, romance and the art of tailoring.
The collection seems perfectly suited for coastal living: leisurely walks along the promenade, long open-air lunches and warm evenings by the sea.
The Spring/Summer 2026 Riviera collection is already available in the brand’s boutiques and online via its official website.
For reference, the brand Lena Hoschek was founded in 2005 in the Austrian city of Graz by designer Lena Hoschek. The label is renowned for its feminine silhouettes inspired by the aesthetics of the 1950s, as well as its meticulous attention to detail and high-quality materials. Most of the brand’s collections are produced in Europe, blending vintage influences with contemporary tailoring. Today the label operates its own boutiques and online store, and counts such celebrities as Dita Von Teese, Sarah Jessica Parker and Katy Perry among its admirers.
Photo: Instagram @lenahoschek
