Mirjam Weichselbraun Becomes the Ambassador of NIVEA’s New Serum

Cellular Epigenetics

Renowned skincare brand NIVEA has unveiled its rejuvenating Cellular Epigenetics serum, the result of more than 15 years of research in the field of epigenetics. This marks the company’s first product of such caliber, designed to provide advanced skincare for a broad audience.

Alongside the launch, NIVEA announced that Austrian television presenter and actress Mirjam Weichselbraun has been appointed as the official face of the serum in Austria.

For the star, this collaboration carries a deeply personal meaning. She shared that NIVEA has accompanied her since childhood:

«My grandmother used NIVEA, and the iconic blue tin was always in our bathroom. I grew up with this brand, and now I am proud to have become part of it myself.»

For more than two decades, Mirjam Weichselbraun has been a familiar presence on television, winning audiences over with her authenticity and natural charm. According to her, the new serum represents a source of energy, radiance, and inner confidence:

«I know how important it is to feel comfortable in your own skin. That is exactly what Cellular Epigenetics gives me.»

Photo: Niklas Stadler, Instagram @mirjam.weichselbraun_official