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Melissa Naschenweng launches her own fashion line

Melissa Naschenweng launches her own fashion line

Melissa Naschenweng launches her own fashion line

In collaboration with the brand Krüger Dirndl

 

Austrian singer and vibrant stage personality Melissa Naschenweng is now venturing into the world of fashion. Together with the Bavarian brand Krüger Dirndl, she created a capsule collection as part of the «Madl» line – and, as she admits herself, she was involved «down to every single button».

Melissa Naschenweng launches her own fashion line

Details remain under wraps for now, as the collection’s official presentation is yet to come. What is known is that it will feature three dirndls in Naschenweng’s signature colors – pink and black – along with a stylish blouse, women’s and children’s leather pants, and a standout piece: a denim dirndl.

«A dirndl is always in style because it gives every woman strength», Melissa asserts.

Melissa Naschenweng launches her own fashion line

The Bavarian brand Krüger Dirndl has been renowned for decades for its modern interpretations of traditional clothing and eagerly collaborates with well-known personalities. Previously, the brand worked with actor Ed Westwick, blending pop culture and leather pants in its collections.

Photo: Instagram @melissa_naschenweng

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17.02.2026
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