Kim Kardashian unveils her 20-meter figure in Times Square
As part of the Skims promo campaign
A 20-meter inflatable figure of Kim Kardashian now adorns New York’s main square, Times Square. This unique approach was chosen by the 44-year-old businesswoman to announce the launch of the new swimwear collection from her brand, Skims Swim, reports WWD.
The installation was created by Amy Kuehl and the creative agency Merry Wonderer. The inflatable replica of Kardashian precisely captures the reality star’s figure, depicting her lying down as if sunbathing on the beach in a blue bikini.
The new Skims Swim capsule collection will include swimsuits, terry and cotton cover-ups, and pool accessories. The collection is set to be released on Thursday.
Photo: @skims
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