Kendall Jenner, Jennie and Samuel L. Jackson Star in New adidas Campaign

Video Directed by Thibaut Grevet

adidas has unveiled a new advertising campaign for its latest apparel and footwear collection. The project features actor Samuel L. Jackson, model Kendall Jenner, K-pop star Jennie, and a host of other high-profile names.

In the new commercial, Jackson arrives at a fictional venue called Hotel Superstar, where he encounters a lineup of stars, each representing an iconic model. Among them are Jennie, Kendall Jenner, Spanish footballer Lamine Yamal, rapper and producer Baby Keem, NBA star James Harden, skateboarder Tyshawn Jones, and Grammy winner Olivia Dean, who previously took home the award for Best New Artist. The video was directed by Thibaut Grevet, known for his work with Tate McRae and A$AP Rocky.

The new drop includes classic black-and-white sneakers and signature tracksuits, alongside updated designs: looser silhouettes in the men’s line, bold red, black and white color-blocking with the brand’s three stripes, denim shorts worn by Tyshawn Jones, as well as T-shirts and jacquard jerseys in neutral tones. The women’s collection features the Superstar sports top and a red jacket with contrasting panels.