In tradwife style: model and mother of four Nara Smith stars in Skims’ holiday campaign

Family values and cozy domestic bliss

Kim Kardashian is also ushering in the pre-Christmas season. Her brand Skims has unveiled its new Holiday campaign, featuring popular TikTok creator Nara Smith, widely recognized as one of the leading figures of the tradwife movement.

The 24-year-old internet star, who became a mother of four just a month ago, posed for the photoshoot alongside her husband, model Lucky Blue Smith, and three of their four children.

In tradwife style: model and mother of four Nara Smith stars in Skims’ holiday campaign

The shoot was captured by acclaimed photographer Cass Bird, who created a series of warm, intimate family moments set in the comfort of a cozy home. In the photos, the children play in cotton pajamas, while the young parents appear in soft fleece loungewear.

«For us, the holidays are a time to slow down and make ordinary moments special», Nara shared.

In tradwife style: model and mother of four Nara Smith stars in Skims’ holiday campaign

Her husband Lucky Blue added:

«It really felt like an authentic reflection of how we spend the holidays – relaxed, together as a family. And that’s what I love about Skims – the way the clothes seamlessly fit into everyday life».

In tradwife style: model and mother of four Nara Smith stars in Skims’ holiday campaign

The Skims Holiday Collection highlights the brand’s most beloved staples – cotton sets, fleece pajamas, and classic tops in neutral tones – now joined by gift-ready pieces such as Romance Lace lingerie, silky slip dresses, and feather-trimmed pajamas. A special sleepwear line for children completes the collection.