Gothic beauty: Sabrina Carpenter in the new Versace campaign

A striking transformation
American singer Sabrina Carpenter has become the face of Versace’s new campaign, appearing in a surprisingly different look.
Known for her love of glitter, rhinestones, and pastel tones, this time the star embraced a gothic aesthetic for the shoot: she wore elegant black outfits and stunned the public with her smoky eye makeup.
The photos were taken by fashion photographer Carlijn Jacobs.
«I’ve always felt more confident wearing Versace. That’s what Versace means to me: stunning clothes that allow people to express themselves in different ways. This La Vacanza collection is exactly that, and wearing it feels incredibly exciting,» Carpenter said about her collaboration with the brand.
However, this is not Sabrina’s first collaboration with Versace. In 2024, she starred in a highly successful eyewear campaign. Her look helped popularize the iconic «Biggie» frames, inspired by the style of Biggie Smalls. Sabrina has also worn Versace on numerous red carpets, showcasing her ongoing admiration for the brand’s style.
As a reminder, Sabrina recently wrapped the first leg of her major European tour. This summer, she will perform in London twice more before heading to North America with her concerts.
Photo: Instagram @versace
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