Claudia Schiffer Becomes the Face of Hailey Bieber’s Brand
An exciting collaboration!
New mom and entrepreneur Hailey Bieber has announced the ambassador for her Rhode skincare brand. The role has been taken by 54-year-old supermodel Claudia Schiffer. The German icon stars in a campaign dedicated to the launch of a new hydrating product called Butter Balm — a barrier oil for the face.
«I can’t believe she agreed to take part in this», — shared 27-year-old Bieber. The businesswoman added that she was «looking for someone who could bring iconic energy» to the campaign.
Photos of Schiffer posing in a minimalist leather jacket and stylish glasses, as well as in a more cozy look—an oversized sweater while leaning on a giant decorative Butter Balm tube — have appeared on the brand’s page.
With all this, it’s hard not to notice the visual resemblance between Hailey and Claudia.
The new Butter Balm, priced at $37, will be available for purchase on the brand’s website starting October 28th.
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