Cardi B launches her own haircare brand
Grow-Good Beauty
American rap artist Cardi B has announced the launch of her own haircare brand, Grow-Good Beauty. The label is set to debut in spring 2026.
The brand is being developed in partnership with California-based retailer Revolve Group as part of an exclusive, multi-category agreement spanning both fashion and beauty. Grow-Good Beauty itself, however, will be fully owned by Cardi B.
In addition to a haircare line, the collaboration will also include the release of several collections across apparel and cosmetics.
The singer revealed the new venture on Instagram ahead of the opening night of her Little Miss Drama tour in Palm Desert, California, sharing the brand’s official teaser. According to Cardi B, the project has been three years in the making.
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Over the years, she has frequently shared her own homemade hair mask recipes on social media and spoken candidly about restoring her hair after damage caused by heat styling and coloring. It is this personal experience, the artist notes, that forms the foundation of the Grow-Good Beauty concept.
The launch intensifies competition within the celebrity-driven haircare market. Beyoncé previously entered the segment with Cécred, Tracee Ellis Ross with Pattern Beauty, and Rihanna with Fenty Hair – each carving out a distinct niche, from science-led formulations to products tailored to diverse hair textures.
For Cardi B, this is not her first business venture. She has collaborated with Fashion Nova, Reebok, and NYX Professional Makeup, founded the alcoholic whipped cream brand Whipshots, and fronted campaigns for Skims, Marc Jacobs, and Balenciaga.
Photo: Instagram @iamcardib
