Bright colours and delicate Details in Lena Hoschek’s SS’25 collection
The New Romantic
Austrian designer Lena Hoschek (a former student of none other than Vivienne Westwood) presented her Spring/Summer collection, blending simplicity, refinement, elegance, and chic. Inspired by patisseries, floral patterns, and the lightness of summer, the collection is aptly named The New Romantic.
It features silhouette-enhancing dresses, soft cotton skirts, feminine blouses, and knitted tops.
«A bold celebration of optimism, colour and joy – our new collection brings playful energy and fresh confidence into the new season. Step into a world full of life, lightness and unapologetic femininity», says the official description.
The looks are rich in vibrant hues: orange, blue, lime green, pink, and more.
Alongside the eye-catching shades, the designer also incorporates soft pastel tones.
Decorative details include lace, embroidery, wide belts, and round mother-of-pearl buttons.
The standout pieces of the drop are the white dresses.
«These dresses are made for moments that feel like poetry. Whether you’re saying «I do» or simply soaking in the season, find your perfect white dress for every occasion», the designer notes.
Die Kampagne wurde auf dem Gelände eines englischen Landhauses aufgenommen. Zu den Gesichtern der Kollektion gehören Precious Jude, Frances O’Sullivan, Misha Hart, Helen Bouchard und weitere.
More new arrivals can be found on the brand’s official website.
Photo: Instagram @lenahoschek
