Ariana Grande — the face of Swarovski’s new campaign

Jewelry glamour

Oscar nominee and pop star Ariana Grande has become the face of Swarovski’s Spring/Summer campaign, dedicated to the legendary brand’s 130th anniversary. This is the third collaboration between the singer and the jewelry house — and the most dazzling one yet. The campaign was shot by the photographer duo Mert Alas and Marcus Piggott.

The campaign is titled Metamorphosis — a tribute to transformation, color, and light, inspired by the aesthetics of the 1960s.

Its visual style immerses the viewer in a world of retro glamour: baby-doll dresses, refined details, and jewelry that becomes the centerpiece of each look. The spotlight is on iconic Swarovski lines reinterpreted in fresh ways:

• Millenia — in a delicate lilac shade;
• Idyllia — embodying romance and dreaminess;
• Dulcis — reminiscent of sweet icing;
• Chroma — restrained, minimalist, and sculptural.

In addition to its new aesthetic, the campaign emphasizes environmental innovation. The Chroma line, for instance, is made of over 50% Swarovski ReCreated™ crystals and 90% recycled metal, bringing the concept of sustainability to life.

Ariana Grande shares her excitement:

The Metamorphosis collection is more than just jewelry — it’s a story of individuality, the power of self-expression, and inner transformation. According to the brand, the campaign showcases how fashion and jewelry can not only adorn but also inspire change.

Photo: Swarovski