Hailey Bieber Becomes the Face of Mango’s New Campaign
Stylish photoshoot
It seems that in the coming months, Mango shelves will be cleared at lightning speed. That tends to happen with anything that catches the attention of Hailey Bieber, arguably one of the defining trendsetters of her generation. The businesswoman and influencer has become the face of the brand’s summer campaign, titled Craft Your Own Story. The shoot took place in Los Angeles.
At the heart of the collection are micro shorts, crop tops, voluminous outerwear, and mini dresses. The key colours of the season are blue and red, alongside softer pastel tones. According to the brand’s concept, the pieces are designed to transition effortlessly from everyday looks into more polished, refined outfits, reflecting the idea of individual style and freedom of expression.
Bieber joins a long list of stars who have previously collaborated with Mango. Among them are Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penélope Cruz, Kendall Jenner, and others.
Photo: Mango
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