Gwyneth Paltrow stars alongside her 21-year-old daughter in a new Gap campaign
This marks their first collaboration
GapStudio has unveiled its Fall 2025 Collection 03, fronted by Gwyneth Paltrow and her daughter Apple Martin. For the two, it is their very first joint project. Previously, they only appeared together in short clips for Paltrow’s lifestyle brand Goop, filmed with her husband Brad Falchuk on an iPhone during the lockdown.
The campaign was shot by renowned photographer Mario Sorrenti, with Zac Posen, who joined Gap last year, serving as creative director.
In the campaign, Apple draws inspiration from her mother’s 1990s wardrobe, shaping it into her own unique style. The project is imbued with personal stories and Paltrow’s advice on self-acceptance, individuality, and confidence.
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For Paltrow, this collaboration carries a special significance:
«Gap has always been part of my family’s life. It represents timelessness and ease. Zac Posen brought a fresh perspective, making the brand’s pieces more relevant and wearable than ever», she said.
The GapStudio Fall 2025 Collection will be available starting October 2. It includes cotton poplin blouses, denim dresses, mesh tops, satin slip dresses, vegan leather mini skirts, cropped jackets, and wool coats.
The shoot also coincides with an important milestone in Apple’s career: she recently signed her first major fashion contract with the label Self-Portrait. In the coming months, she will appear in photoshoots, advertising campaigns, and promotional projects.
As a reminder, Apple Martin was born during Gwyneth Paltrow’s marriage to Chris Martin. The couple separated in 2014 after ten years together. They also share a son, Moses. In 2018, Gwyneth married producer Brad Falchuk.
Photo: Gap
