Jonathan Anderson — the new creative director of Dior’s women’s line
From Loewe to Dior
Jonathan Anderson, a native of Northern Ireland, has been appointed the new creative director of the French fashion house Dior, as announced by the brand on its social media.
The 40-year-old designer replaces Maria Grazia Chiuri, who held the position as director of the women’s line for nearly a decade. Anderson was named designer of the men’s line in April, and now his role will expand to include overseeing the women’s line and couture.
Before presenting his first women’s collection for the house during Paris Fashion Week in October, the designer will debut with the men’s show on June 27.
«The fashion house hasn’t had a single creative director since Christian Dior himself, and we believe the time has come to change that. Jonathan is the most talented designer of his generation,» said Dior CEO Delphine Arnault in an interview with Vogue Business regarding the appointment.
Background: Jonathan Anderson debuted as a designer with his own brand, JW Anderson, in 2008. In 2013, he became the creative director of the Spanish fashion house Loewe, which, like Dior, is part of the LVMH group. He left Loewe earlier this year.
Anderson has also worked on major projects such as designing Rihanna’s outfit for the 2023 Super Bowl and costumes for Luca Guadagnino’s film. That same year, he won the CFDA Fashion Award for «International Designer of the Year» and received the British Fashion Award.
Interestingly, Jonathan Anderson will now work at an astonishing pace — according to Business of Fashion, he will create as many as 18 collections per year: 10 for Dior (including two couture and eight ready-to-wear), six for his own brand JW Anderson, and two as part of his ongoing collaboration with Uniqlo. This workload makes him arguably the most in-demand designer since Karl Lagerfeld.
Dior generates four times more revenue for LVMH than Loewe, meaning Anderson’s new role comes with significantly greater responsibility. Additionally, he faces the challenge of returning Dior to financial growth. According to Bernstein analyst Luca Solca, Dior’s sales fell by 12–15% in the first quarter of 2025. The decline is attributed to a sharp price increase — an average of 51% — which led many customers to opt for travel or jewelry instead of Dior clothing.
Photo: Instagram @jonathan.anderson
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