Hailey Bieber plans to sell her beauty brand Rhode

For one billion dollars

Model and entrepreneur Hailey Bieber is planning to sell her cosmetics brand Rhode. According to Reuters, the 28-year-old businesswoman has already approached investment firms JPMorgan Chase and Moelis to find potential buyers.

According to an insider, the value of Hailey’s beauty brand could exceed $1 billion, with Rhode’s annual revenue reaching $200 million.

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Justin Bieber’s wife launched the brand in 2022, and it quickly gained popularity due to its minimalist design, affordable prices, and collaborations with stars such as Tate McRae and Claudia Schiffer. A key feature of Rhode is that all its products are vegan and not tested on animals.

Photo: Instagram @rhode