Beyoncé stars in the Cé Lumière fragrance campaign
A touch of gold
Beyoncé has just released a new fragrance, Cé Lumière, inspired by her latest country album Cowboy Carter. It is a new version of her previous scent, Cé Noir, which was launched alongside the Renaissance drop. This is reflected in the bottle’s golden-desert hue.
The top notes of Cé Lumière are Madagascar black pepper and Italian mandarin, the heart notes are jasmine and rhubarb, and the base notes include Indonesian patchouli and leather musk.
Along with the fragrance, Beyoncé presented a promotional campaign. The visuals are filled with gold and an atmosphere of luxury.
For the shoot, the pop diva wore a wide-brimmed «golden» hat by Ruslan Baginskiy, which she paired with a corset bustier and a high-waisted skirt.
The fragrance is now available for pre-order on the official website in the US and Canada.
Photo: Instagram @beyonce
